LMS in CRM: Using Historical Data to Optimize Training Events

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ashammi238
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Joined: Sat Dec 21, 2024 3:16 am

LMS in CRM: Using Historical Data to Optimize Training Events

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Knowledge must be continually improved, challenged, and expanded, or it will disappear. - Peter Drucker

As Peter Drucker rightly pointed out, acquiring knowledge and developing new skills is very important for overall success. Especially, with COVID being at the forefront for the last couple of years, the popularity of distance learning has skyrocketed. And that is the reason why the LMS industry is growing at a staggering rate. According to Fortune Business Intelligence , the LMS market size has grown from 5.33% in 2019 to 5.99% in 2020, which shows a major change in the learning and training process.

Learning Management System (LMS) is a widely used buy phone number list term in the education industry and corporate enterprises to manage e-learning programs. Moreover, most of the employees prefer to have a flexible learning environment, so an LMS tool is a must for enterprises to effectively train employees, customers or partners.

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Since people are attracted to self-learning method, having a knowledge base with updated and informative content is one of the solutions for conducting training and development programs. And, you can also use LMS application to update your knowledge base with content in various formats.

But have you ever thought about the possibility of integrating your LMS with CRM? LMS itself is a standalone software that is used to create, manage and deliver eLearning resources, but if you sync them with CRM, you can aim for business growth within a limited time. Wondering how? Let’s understand them below

The Importance of Integrating LMS into CRM for Business
CRM is an application that is mainly used to record customer information and manage business interactions. It is not only a tool for recording customer information, but you can also perform various actions such as targeted marketing campaigns, prioritize leads, generate reports, etc. using historical data.

An LMS, on the other hand, is a learning management software that can be used to deliver online courses to your customers or employees for skills development programs, onboarding, etc.

Now that you understand the customer story, don’t you think you can use your best training programs to cross-sell and upsell, recommend customized courses, create reports on student performance or enrollment rates, understand the types of courses your customers are taking, etc.? Yes, all of this is possible if you integrate your LMS with your CRM .

For example, you can manage the entire user learning cycle from initial contact, engage with your users through scheduled email campaigns or newsletters, and finally track and report on their learning progress using the LMS in your CRM.

Integrating LMS into CRM can dramatically change customer engagement, increase revenue, and drive business. Let’s look at some of the benefits for a better understanding.

Benefits of integrating LMS into CRM
It is important for your business to link user data with CRM. You will be able to answer all questions related to training events and develop constructive relationships with your clients, partners and employees. Let's look at the benefits now:
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