Engaging content is fun to create, but the process from start to finish can be time-consuming and even a bit annoying at times. You need tools to manage these kinds of tasks, and at Roas Hunter we're going to show you what they are.
When you decide to invest more time and resources into new content, you realize that it's no easy task. You first need to define your organic content marketing strategy. In the past, businesses focused on more traditional approaches to creating SEO content, but as search engine algorithms develop, so must content marketing.
Now, we have moved to a topic cluster model architecture email lists of content development. In these, we create content for a broad umbrella of topics using a main page as the main hub. Then, we create more specific content for more specific topics that fall under the “general” topic on the main page. This requires turning the content structure on its head and rethinking the content development process.
Here are 4 useful tools to build a strong foundation in your engaging content development process:
Table of contents
Tool 1: Search Insights Report
Tool 2: Content Inventory
Tool 3: Create a writing style guide
Tool 4: Content Calendar
Tool 1: Search Insights Report
Search Insights Report can help you define the initial focus of topic clustering. By using this tool, you can identify relevant keywords and further organize your content into topic clusters. With this, you will learn how to create an outline for an organized and well-planned content creation process. There is no doubt that the Search Insights Report tool will help in the development and engagement of your content positively.
Tool 2: Content Inventory
Even if your team has created a lot of great content over the past few years, you may be guilty of using content with a “think and do” mentality, as we say in Valencia. The content clustering model forces you to rethink how you’re structuring the content on your website, and that may mean updating existing content. This will lead you to create a content inventory and perform a content audit to see what has had the most engagement, and what can be improved.
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Tool 3: Create a writing style guide
A style guide is useful for both small and large marketing teams to ensure that everyone is creating content that aligns with the company's values and goals. It also helps content writers outside the company in producing content.
By offering this guide to writers, you give them a guideline to follow when editing content, and you also show them your expectations from the beginning. On top of that, you anticipate common questions they may have about writing, and they make sure to avoid mistakes and corrections, so both parties win.
Tool 4: Content Calendar
This tool takes commitment! And honestly, that's kind of the point. You can use the Search Insights Report to give you a starting point based on what content you want to create, but when it comes to project monitoring, it's better to use a spreadsheet as it will be more functional.
One tool that can help you manage this is Airtable . By using different elements of content calendar templates, you can create a more organized project, and keep track of it more easily.