THE ANATOMY OF AN EFFECTIVE BRAND
Posted: Mon Dec 23, 2024 6:28 am
If your brand is just starting out, it may seem like a branding guide is a priority. Still, putting these simple yet effective tips into practice will help you in the long run.
Think of your brand style as an asset to your marketing strategy that helps create consistency across all of your business's content (even internal communication).
Creating a style guide is different for every business. Some elements that are important to one brand are not to another, so establishing guidelines for this should be a unique process that communicates your company's story. Some have very specific expectations regarding the logo, tone, and even texture of the design.
This guide focuses on the editorial side of branding. At Roas Hunter , as a digital marketing agency, we produce a lot of content aimed at clients who want to improve their online advertising. That means the design team needs to be clear about these guidelines when developing content for clients.
balazs ketyi LPWl2pEVGKc unsplash
For an example of effective branding, check out the website of this sink and faucet company, Penny Lane Sink Co.
Table of contents
1. “About Us” Section
2. Your brand logo
3. The color palette
4. The source
5. The theme/tone
6. The voice
1. “About Us” Section
This section briefly explains your company’s history area code malaysia list and point of view. It’s a way to show others why you’re in business. At Penny Lane, they use a section called “Who We Are” to explain their value proposition and beliefs.
2. Your brand logo
It is advisable to have a main logo, which includes variations that may be useful over time, for different sections or products/services of the same company.
You can always use previews to see how your logo looks in different placements.
penny lane sink co 1
3. The color palette
It is very important that all elements of your brand match in color. The color of the logo and the website, for example, should be the same, or at least in different shades. This information is also important for graphic designers who create the website, landing page , or paid media .
At Penny Lane for example, they use brown and cream tones for their branding, colours that convey a sense of peace and home.
In addition, colors are a very effective way to convey your brand's philosophy, as we see in the following image:
5478658cdd0895ef6f8b45f0
4. The source
Selecting the font for your brand is actually a very effective way to save time in the future. Are you aware of the number of fonts available? We are, and we know there are a lot of them.
Try to avoid fonts that are difficult to read. It may be best to focus on just one, although some brands use multiple fonts or formats depending on what they are going to use it for.
Think of your brand style as an asset to your marketing strategy that helps create consistency across all of your business's content (even internal communication).
Creating a style guide is different for every business. Some elements that are important to one brand are not to another, so establishing guidelines for this should be a unique process that communicates your company's story. Some have very specific expectations regarding the logo, tone, and even texture of the design.
This guide focuses on the editorial side of branding. At Roas Hunter , as a digital marketing agency, we produce a lot of content aimed at clients who want to improve their online advertising. That means the design team needs to be clear about these guidelines when developing content for clients.
balazs ketyi LPWl2pEVGKc unsplash
For an example of effective branding, check out the website of this sink and faucet company, Penny Lane Sink Co.
Table of contents
1. “About Us” Section
2. Your brand logo
3. The color palette
4. The source
5. The theme/tone
6. The voice
1. “About Us” Section
This section briefly explains your company’s history area code malaysia list and point of view. It’s a way to show others why you’re in business. At Penny Lane, they use a section called “Who We Are” to explain their value proposition and beliefs.
2. Your brand logo
It is advisable to have a main logo, which includes variations that may be useful over time, for different sections or products/services of the same company.
You can always use previews to see how your logo looks in different placements.
penny lane sink co 1
3. The color palette
It is very important that all elements of your brand match in color. The color of the logo and the website, for example, should be the same, or at least in different shades. This information is also important for graphic designers who create the website, landing page , or paid media .
At Penny Lane for example, they use brown and cream tones for their branding, colours that convey a sense of peace and home.
In addition, colors are a very effective way to convey your brand's philosophy, as we see in the following image:
5478658cdd0895ef6f8b45f0
4. The source
Selecting the font for your brand is actually a very effective way to save time in the future. Are you aware of the number of fonts available? We are, and we know there are a lot of them.
Try to avoid fonts that are difficult to read. It may be best to focus on just one, although some brands use multiple fonts or formats depending on what they are going to use it for.