Engagement Rate: How to Improve It?
Posted: Mon Dec 23, 2024 6:29 am
The ease with which you have access to information allows you to discover the same information for your competitors as well.
Not Just Analytics to calculate the Engagement Rate
After monitoring and analyzing user engagement, we can (and should) improve our strategy based on the results. As we said at the beginning of the article, the bond that is established czech republic reverse phone lookup between brand and user has changed over the years. We are no longer talking about a unilateral relationship but a bilateral one. In fact, the user has the power to choose whether and how to become attached to the brand in question.
Precisely regarding this last topic, the interactions that can be established are of 3 types:
Emotional : the brand communicates in a sentimental way so as to make the user fond of the brand;
Cognitive : the brand communicates in such a way as to create positive cognitive associations in the user's mind. Thus strengthening reputation and brand awareness. If we say Mulino Bianco, what do you think of? Happy family, right?
Conative: the brand induces the user to take an action. It involves him, therefore, directly.
To increase the Engagement Rate, the brand must work on all three fronts.
Not Just Analytics to calculate the Engagement Rate
After monitoring and analyzing user engagement, we can (and should) improve our strategy based on the results. As we said at the beginning of the article, the bond that is established czech republic reverse phone lookup between brand and user has changed over the years. We are no longer talking about a unilateral relationship but a bilateral one. In fact, the user has the power to choose whether and how to become attached to the brand in question.
Precisely regarding this last topic, the interactions that can be established are of 3 types:
Emotional : the brand communicates in a sentimental way so as to make the user fond of the brand;
Cognitive : the brand communicates in such a way as to create positive cognitive associations in the user's mind. Thus strengthening reputation and brand awareness. If we say Mulino Bianco, what do you think of? Happy family, right?
Conative: the brand induces the user to take an action. It involves him, therefore, directly.
To increase the Engagement Rate, the brand must work on all three fronts.