Reasons why your website traffic decreased
Posted: Mon Dec 23, 2024 6:33 am
The traffic on your website is deciding a lot of things. This traffic is helping you to grow your website; you can make money through the traffic that is there on your website but what if your website loses traffic? You will get into trouble because you worked hard to build a website and make it grow. Then the question arises that what will cause you to lose traffic on your website? The Best SEO Companies in India will help you to get good traffic to your website.
These are the reasons why you may be losing your website traffic and now you can escape from those problems and learn from those points:
1. No update
Suppose you create a website and you put good content on your website with targeted keywords code number of philippines and as a result your website is growing. Suppose you do this on a daily basis, when time passes your first content gets old and you don't change your content even your keywords are still old. But your competitors changed their website content.
Over time, you will lose your website traffic with that method and your competitors will grow. Your search engine rankings will go down and your competitor's rankings will go up in search engines. That is why the traffic on your website is low.
Therefore, you need to focus on those things that are the main reason for losing traffic. You need to be up to date.
2. Lost links
That is another reason for losing traffic on your website. If you have lost a lot of links, that reason can lower your ranking in search engines. It would be helpful for you to stick around; there are many tools to check your site's lost links for the past 90 days.
If this happens with your website, then many questions will arise in your mind. For example, what happened to the site and the links? Will these lost links be located on the same pages of your website where you have seen a drop in rankings? How can I solve this problem and maybe more questions may arise in your mind. When you work on solving the problem of lost links, you need to follow some steps. Those steps will make your job easier. These steps are as follows:
If your links have gone missing, then you need to find out where those links came from and why they were lost. You can replace, remove, or keep lost links. Each link should be checked separately to decide your next steps.
These lost links affect your website. You should avoid this because lost links will cause your ranking to go down and if this were to happen, obviously, you would lose traffic to your website.
3. Broken redirects
These broken redirects are redirects that create errors like 301, 302, and 404. They point to the wrong position. For example, when you search for something on Google and then when you open any website, you sometimes see “404 not found.”
Suppose you have launched a new website, moved your website to a new server, or made some changes to your website, then you will see that your rankings will drop until you have a proper 301 redirect plan in place. Broken redirects are a terrible nightmare for every SEO professional. A 301 redirect is the same type as a change of address notice for the web.
That notice tells the search engines (Google, Yahoo, or Bing, etc.) that a page, many pages, or your entire website has moved. It has sent your visitors to your new address. That thing is having an impact on your website.
If you have done it in the approved manner, then you will not lose your search engine rankings and you will not be penalized for second copy content because search engines are indicators of both new and old web addresses.
If you do, you can avoid losing traffic to your website, and if you don't, you can lose traffic to your website.
4. Algorithm changes
An algorithm is a process, where rules have been set and followed in the problem solving operation. For example, we need some steps to make a good recipe. In that raw ingredient that is entered and after completing the dish that is produced, or we can say, that algorithm is the list of steps.
Search engines are always looking for ways to get better strategies and results by creating changes in the algorithms. With these changes, many websites have been hurt by these algorithm changes, suffering from worse rankings and getting little traffic to their website.
5. Natural changes occur in the search.
When natural changes in search result in many people losing their search engine rankings, sometimes you notice that your website's ranking has dropped. But that's not your fault, and search engines have often made changes to results based on user behavior.
For example, if a specific topic will have a sudden surge in search, search engines will show newer results and older ads. We can divide it into two categories, if your content falls into the second category, you will see your website drop in the rankings.
If this happens, your website traffic will automatically decrease. So you can see a trend of different search engines (like Google, Yahoo and any other) to stay updated.
6. Geographical location divergence
Your ranking will depend on your location and your ranking will be different in a different location where the search was performed. If you check your ranking in a separate geographic area, then you should check your ranking in different areas to get an accurate understanding of your ranking.
That may be a reason for less traffic to your content because many people are not aware of this geographic divergence. You may have noticed that results are coming from different geographic locations that are different for the same or specific search. This geolocation divergence is affecting the traffic to your website.
7. Strong competitors
Nowadays, competition in every field is increasing. You are doing everything right, but eventually you are continuously losing traffic to your website and your ranking is always going down in search engines. The reason is that your competitors are doing a better job than you.
You need to keep an eye on your competitors by examining and observing their social media activity, strategies, and content promotion. Once you understand what your competitors have done to increase their rankings, you can learn from their strategies.
These are the reasons why you may be losing your website traffic and now you can escape from those problems and learn from those points:
1. No update
Suppose you create a website and you put good content on your website with targeted keywords code number of philippines and as a result your website is growing. Suppose you do this on a daily basis, when time passes your first content gets old and you don't change your content even your keywords are still old. But your competitors changed their website content.
Over time, you will lose your website traffic with that method and your competitors will grow. Your search engine rankings will go down and your competitor's rankings will go up in search engines. That is why the traffic on your website is low.
Therefore, you need to focus on those things that are the main reason for losing traffic. You need to be up to date.
2. Lost links
That is another reason for losing traffic on your website. If you have lost a lot of links, that reason can lower your ranking in search engines. It would be helpful for you to stick around; there are many tools to check your site's lost links for the past 90 days.
If this happens with your website, then many questions will arise in your mind. For example, what happened to the site and the links? Will these lost links be located on the same pages of your website where you have seen a drop in rankings? How can I solve this problem and maybe more questions may arise in your mind. When you work on solving the problem of lost links, you need to follow some steps. Those steps will make your job easier. These steps are as follows:
If your links have gone missing, then you need to find out where those links came from and why they were lost. You can replace, remove, or keep lost links. Each link should be checked separately to decide your next steps.
These lost links affect your website. You should avoid this because lost links will cause your ranking to go down and if this were to happen, obviously, you would lose traffic to your website.
3. Broken redirects
These broken redirects are redirects that create errors like 301, 302, and 404. They point to the wrong position. For example, when you search for something on Google and then when you open any website, you sometimes see “404 not found.”
Suppose you have launched a new website, moved your website to a new server, or made some changes to your website, then you will see that your rankings will drop until you have a proper 301 redirect plan in place. Broken redirects are a terrible nightmare for every SEO professional. A 301 redirect is the same type as a change of address notice for the web.
That notice tells the search engines (Google, Yahoo, or Bing, etc.) that a page, many pages, or your entire website has moved. It has sent your visitors to your new address. That thing is having an impact on your website.
If you have done it in the approved manner, then you will not lose your search engine rankings and you will not be penalized for second copy content because search engines are indicators of both new and old web addresses.
If you do, you can avoid losing traffic to your website, and if you don't, you can lose traffic to your website.
4. Algorithm changes
An algorithm is a process, where rules have been set and followed in the problem solving operation. For example, we need some steps to make a good recipe. In that raw ingredient that is entered and after completing the dish that is produced, or we can say, that algorithm is the list of steps.
Search engines are always looking for ways to get better strategies and results by creating changes in the algorithms. With these changes, many websites have been hurt by these algorithm changes, suffering from worse rankings and getting little traffic to their website.
5. Natural changes occur in the search.
When natural changes in search result in many people losing their search engine rankings, sometimes you notice that your website's ranking has dropped. But that's not your fault, and search engines have often made changes to results based on user behavior.
For example, if a specific topic will have a sudden surge in search, search engines will show newer results and older ads. We can divide it into two categories, if your content falls into the second category, you will see your website drop in the rankings.
If this happens, your website traffic will automatically decrease. So you can see a trend of different search engines (like Google, Yahoo and any other) to stay updated.
6. Geographical location divergence
Your ranking will depend on your location and your ranking will be different in a different location where the search was performed. If you check your ranking in a separate geographic area, then you should check your ranking in different areas to get an accurate understanding of your ranking.
That may be a reason for less traffic to your content because many people are not aware of this geographic divergence. You may have noticed that results are coming from different geographic locations that are different for the same or specific search. This geolocation divergence is affecting the traffic to your website.
7. Strong competitors
Nowadays, competition in every field is increasing. You are doing everything right, but eventually you are continuously losing traffic to your website and your ranking is always going down in search engines. The reason is that your competitors are doing a better job than you.
You need to keep an eye on your competitors by examining and observing their social media activity, strategies, and content promotion. Once you understand what your competitors have done to increase their rankings, you can learn from their strategies.