Brand awareness
Posted: Thu Mar 27, 2025 9:29 am
It is notable that these priorities do not entirely align with the goals of marketing campaigns:
Increase sales
Increase engagement
Lead generation
Increase sales
Most marketers associate the word 'campaigns' with social media and influencer marketing. It is good to realize that events, e-books or downloads can also fall under marketing campaigns - and can contribute to your marketing objectives.
Social media the most important channel for marketers
Interesting: social media has surpassed the website in the past year when it comes to the country email list most important channel according to marketers. More than 80% use socials, the website remains at 80%. Then comes e-mail marketing (more than 60%) and content marketing and SEO (more than 40%).
HubSpot emphasizes that strategies that work now have a limited lifespan. After all, the dynamics of a platform are constantly changing, and others will copy you once you succeed. That’s why it’s important to keep up with changes and developments – and new channels.
Instagram and Facebook ROI
Speaking of new channels, parties like TikTok and Clubhouse are not mentioned when it comes to which social platforms the companies use. It remains with the usual suspects , such as Instagram (80+%), Facebook (80%), Twitter (60+%) and YouTube (just under 60%). Not surprising, because according to the respondents, most ROI comes from Facebook and Instagram. Striking: only just over 40% use LinkedIn, and just under 10% of them indicate that most ROI comes from there.
Increase sales
Increase engagement
Lead generation
Increase sales
Most marketers associate the word 'campaigns' with social media and influencer marketing. It is good to realize that events, e-books or downloads can also fall under marketing campaigns - and can contribute to your marketing objectives.
Social media the most important channel for marketers
Interesting: social media has surpassed the website in the past year when it comes to the country email list most important channel according to marketers. More than 80% use socials, the website remains at 80%. Then comes e-mail marketing (more than 60%) and content marketing and SEO (more than 40%).
HubSpot emphasizes that strategies that work now have a limited lifespan. After all, the dynamics of a platform are constantly changing, and others will copy you once you succeed. That’s why it’s important to keep up with changes and developments – and new channels.
Instagram and Facebook ROI
Speaking of new channels, parties like TikTok and Clubhouse are not mentioned when it comes to which social platforms the companies use. It remains with the usual suspects , such as Instagram (80+%), Facebook (80%), Twitter (60+%) and YouTube (just under 60%). Not surprising, because according to the respondents, most ROI comes from Facebook and Instagram. Striking: only just over 40% use LinkedIn, and just under 10% of them indicate that most ROI comes from there.