Social media & video: the impact in pictures [infographic]
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On Facebook, Twitter, Instagram, LinkedIn… Nowadays, video content is no longer reserved for the YouTube platform. Scroll through your timeline for a few minutes and chances are you’ll come across multiple videos. That makes sense, because unlike just a text message or a photo, messages that contain a video are more powerful, more likely to attract the attention of your target audience and retain the viewer’s focus for longer.
Videos on social media come in different shapes and sizes. It can be a promotional c level executive list video of a company or a new product, a demo or a live question-and-answer session. When you start working with video as an entrepreneur or marketer, you give your organization or brand more of a face. Your message becomes more personal and you can reach a large audience in a short time. Especially in this day and age where purchases are made online more often. And these days you don't need much for it: you can get started with your smartphone.