Amazon Prime Video ads: what's new coming soon
Starting April 9, 2024, brands can directly interact with their audiences while watching their favorite series on Prime ( here's a closer look ).
This innovation allows them to reach a potential audience of around 200 million users worldwide with high-quality content, such as Amazon Originals and Amazon MGM, included in the Prime subscription.
Through the Amazon and Twitch danish mobile number platforms, advertisers can access billions of purchase, streaming and browsing signals and create custom audiences based on this data. These aren’t just pre-built packages, but custom audiences that meet the specific needs of brands .
For example, a fashion brand can reach fans who have searched for and purchased items on Amazon, resulting in relevant and relevant advertising for the audience.
Additionally, measuring the effectiveness of campaigns is done with first- and third-party tools, such as market research and Brand Lift Studies with Kantar and Audience Project.
Reaching the right people in the right place is important, but getting it right is crucial. That’s why a detailed brief is essential for successful advertising campaigns.
The Amazon Ads team works closely with marketers, media managers, and agencies to build campaigns aligned with brand goals.