Pandemic and the Internet
Posted: Sun Apr 06, 2025 9:10 am
Check. Maybe someone has had the experience (or misfortune?) of working during a pandemic in previous times, but definitely not in the current context.
The context of the internet, immediacy, TikTok dance challenges, and the job function email database double-edged sword that comes with being connected 24/7.
Social Media and the Pandemic
If I spend a minute on my feed on any social media platform, the emotions can be a roller coaster: I’m going through anger at my aunt who shares fake news and conspiracy theories (my favorite is the one about 5G), astonishment at the article “People in Ecatepec don’t believe in the coronavirus” on your favorite sensationalist website, sadness at the official global figures from those verified portals, and ironic laughter at any meme about the new tlatoani of the internet, López Gatell.
The truth is that times of crisis bring out what's truly inside you. And that applies to brands too.
"The reality is that times of crisis bring out what's really inside you. And that applies to brands too."
The context of the internet, immediacy, TikTok dance challenges, and the job function email database double-edged sword that comes with being connected 24/7.
Social Media and the Pandemic
If I spend a minute on my feed on any social media platform, the emotions can be a roller coaster: I’m going through anger at my aunt who shares fake news and conspiracy theories (my favorite is the one about 5G), astonishment at the article “People in Ecatepec don’t believe in the coronavirus” on your favorite sensationalist website, sadness at the official global figures from those verified portals, and ironic laughter at any meme about the new tlatoani of the internet, López Gatell.
The truth is that times of crisis bring out what's truly inside you. And that applies to brands too.
"The reality is that times of crisis bring out what's really inside you. And that applies to brands too."