Hub-and-spoke-seo
Posted: Sun Apr 06, 2025 9:13 am
Research long-tail keywords to find subtopics (your spokes)
Once you have decided on your main topic (the hub), you then need to develop the subtopics (or spokes) for your central hub.
These can be long-tail keywords that cover various specific aspects of the broad topic.
Start your research with keyword research tools. Let's say you want to create a hub page about "content marketing." You could use something like AnswerThePublic to gather the top questions on the topic.
You can also use the related search suggestions at the bottom of the search results for some sneaky advertising database long-tail keywords.
If you were a travel company selling tour packages to Japan, you could use some keywords like these, right?
Once you have decided on your main topic (the hub), you then need to develop the subtopics (or spokes) for your central hub.
These can be long-tail keywords that cover various specific aspects of the broad topic.
Start your research with keyword research tools. Let's say you want to create a hub page about "content marketing." You could use something like AnswerThePublic to gather the top questions on the topic.
You can also use the related search suggestions at the bottom of the search results for some sneaky advertising database long-tail keywords.
If you were a travel company selling tour packages to Japan, you could use some keywords like these, right?