New low-cost communication tools
Posted: Mon Dec 23, 2024 7:05 am
Nowadays, all companies have a variety of communication tools at their disposal and the cost does not depend on which ones to use, but on the budget that can be allocated. Social networks and the use of the Internet in general have democratized communication, advertising and customer service, so anyone can have a communication plan without investing thousands of euros.
The key to all this is knowing what we want to bring to the market from our media and choosing the right tool for each case. Let's see how to do it.
At Cursos Femxa we believe that the fundamental aspect in the use of any communication tool is that the consumer finds you and that when they do, you have all your information well structured. This can be done with simple actions and a low budget, and to reach audiences of thousands of people we will think about advertising investments that complement these first actions.
What do we mean by new communication tools for the post-Covid era?
The widespread use of the Internet has broadened the horizon of communication . Customers of any company consume content of all kinds on social networks, blogs and applications, so any professional or organization must work on these spaces so that they are available at any time.
The key to digital spaces is that they have been evolving. The Internet has been in our lives for many years, but perhaps not so much the new use of communication tools, which allow us to establish direct interactions with the target audience and learn about many of their tastes and behaviors when it comes to purchasing. This is what we call communication 2.0.
Let's see how to apply this communication style in various digital spaces:
Web 2.0
Having a website for any business means being able to explain from a dynamic space how we can help people who are looking for products and/or services like ours . We cannot depend on others talking about us, we must have our own means from which to speak with authority about our presence in the market and show ourselves as we really are.
Furthermore, a simple website is a dynamic space that can be complemented with very powerful 2.0 tools (which entails extra costs, of course...) such as an online store, a blog, and spaces to host: forums, wikis with frequently asked questions, videocasts or podcasts and an endless number of ways to express a business vision in which our followers see themselves reflected and can lead them to become our clients.
Blog
Through the blog we enter the world of SEO positioning and interaction with our target audience. A corporate blog gives us the opportunity to use the keywords that are of most interest to consumers and to express the way we work based on them. Blog comments can provide us with user opinions and check whether the way we communicate is positive, as well as serving to test products or services through direct questions.
Social networks
What can we say about social media applied to a business? They are a low-cost kuwait numbers communication tool that is extremely useful. Through simple publications we can create an image of what our services are like and correctly configure social profiles to transmit our image and contact methods. The fundamental premise is to create exclusive users for the business and not mix personal and professional activity.
Networks can help you in many ways, in addition to publications that form a vision for the market, you can work with:
Messaging plugins to make contact easier
Examples include: Messenger, Whatsapp Business or Instagram Direct.
Video Features
They help you make your message go viral and reach a greater number of users: Instagram Reels, Facebook video library or Tik Tok.
Ads Manager
Virtually all networks give you the possibility of running paid campaigns to achieve greater reach and appropriately segment your audience. You might think that we'd be abandoning 'low cost' as a strategy, but that's not the case. Advertising on networks is very cheap and you can reach many thousands of people with minimal budgets.
Apps for reviews and ratings
As consumers, we trust impartial opinions, especially if they are provided by people like us, without commercial interests. As a company, we are interested in hearing good things about us, so we should encourage good customers to write in spaces dedicated to opinions, as well as reflecting on their experience with us in their own spaces. Implementing a block on the website with opinions from the most notable customers, or publishing an interview on the blog would be ideal actions to promote a good image.
These are essential applications for managing reviews:
Google My Business
This is Google's platform for local businesses. It is based on having a space on Google that is associated with your business activity ( My Business ). This space allows you to appear on Maps, make publications, upload photos, and most importantly: for customers to write reviews and recommendations. Being close to five stars in rating is a guarantee of success.
Recommendations on Facebook pages
By having a company page, users can recommend their experience with the business. Until 2020, there was a numerical rating. Today, you can only recommend or not recommend, although you can leave a review.
Tripadvisor
It is the largest travel platform in the world, so if your business is linked to the hospitality industry, having good reviews is essential to maintaining a good reputation.
The key to all this is knowing what we want to bring to the market from our media and choosing the right tool for each case. Let's see how to do it.
At Cursos Femxa we believe that the fundamental aspect in the use of any communication tool is that the consumer finds you and that when they do, you have all your information well structured. This can be done with simple actions and a low budget, and to reach audiences of thousands of people we will think about advertising investments that complement these first actions.
What do we mean by new communication tools for the post-Covid era?
The widespread use of the Internet has broadened the horizon of communication . Customers of any company consume content of all kinds on social networks, blogs and applications, so any professional or organization must work on these spaces so that they are available at any time.
The key to digital spaces is that they have been evolving. The Internet has been in our lives for many years, but perhaps not so much the new use of communication tools, which allow us to establish direct interactions with the target audience and learn about many of their tastes and behaviors when it comes to purchasing. This is what we call communication 2.0.
Let's see how to apply this communication style in various digital spaces:
Web 2.0
Having a website for any business means being able to explain from a dynamic space how we can help people who are looking for products and/or services like ours . We cannot depend on others talking about us, we must have our own means from which to speak with authority about our presence in the market and show ourselves as we really are.
Furthermore, a simple website is a dynamic space that can be complemented with very powerful 2.0 tools (which entails extra costs, of course...) such as an online store, a blog, and spaces to host: forums, wikis with frequently asked questions, videocasts or podcasts and an endless number of ways to express a business vision in which our followers see themselves reflected and can lead them to become our clients.
Blog
Through the blog we enter the world of SEO positioning and interaction with our target audience. A corporate blog gives us the opportunity to use the keywords that are of most interest to consumers and to express the way we work based on them. Blog comments can provide us with user opinions and check whether the way we communicate is positive, as well as serving to test products or services through direct questions.
Social networks
What can we say about social media applied to a business? They are a low-cost kuwait numbers communication tool that is extremely useful. Through simple publications we can create an image of what our services are like and correctly configure social profiles to transmit our image and contact methods. The fundamental premise is to create exclusive users for the business and not mix personal and professional activity.
Networks can help you in many ways, in addition to publications that form a vision for the market, you can work with:
Messaging plugins to make contact easier
Examples include: Messenger, Whatsapp Business or Instagram Direct.
Video Features
They help you make your message go viral and reach a greater number of users: Instagram Reels, Facebook video library or Tik Tok.
Ads Manager
Virtually all networks give you the possibility of running paid campaigns to achieve greater reach and appropriately segment your audience. You might think that we'd be abandoning 'low cost' as a strategy, but that's not the case. Advertising on networks is very cheap and you can reach many thousands of people with minimal budgets.
Apps for reviews and ratings
As consumers, we trust impartial opinions, especially if they are provided by people like us, without commercial interests. As a company, we are interested in hearing good things about us, so we should encourage good customers to write in spaces dedicated to opinions, as well as reflecting on their experience with us in their own spaces. Implementing a block on the website with opinions from the most notable customers, or publishing an interview on the blog would be ideal actions to promote a good image.
These are essential applications for managing reviews:
Google My Business
This is Google's platform for local businesses. It is based on having a space on Google that is associated with your business activity ( My Business ). This space allows you to appear on Maps, make publications, upload photos, and most importantly: for customers to write reviews and recommendations. Being close to five stars in rating is a guarantee of success.
Recommendations on Facebook pages
By having a company page, users can recommend their experience with the business. Until 2020, there was a numerical rating. Today, you can only recommend or not recommend, although you can leave a review.
Tripadvisor
It is the largest travel platform in the world, so if your business is linked to the hospitality industry, having good reviews is essential to maintaining a good reputation.