The campaign generated a huge amount of engagement
Posted: Mon Dec 23, 2024 7:06 am
Ikea USA quickly seized the opportunity, that of the Met Gala and its media success , to promote its products. In fact, it promptly responded by launching a towel-dress called DÖJA , demonstrating an excellent example of instant marketing. As it managed to connect the trend to its products, promoting its towels as versatile and high-quality objects.
2) Frakta
IKEA’s iconic blue bag, known as “FRAKTA,” has become a symbol of the company’s reaction to the release of a new high-fashion bag.
In fact, when Balenciaga launched danish mobile numbers a bag that objectively resembled the FRAKTA, Ikea quickly reacted on social media, publishing a guide on how to recognize the original , with tips such as “ shake it: if it makes a rustling sound, it’s the real thing ” and “ it can contain bricks, but also water .”
with millions of shares and comments, highlighting Ikea's humor and thoughtfulness.
3) Handskalad
The IKEA campaign revolving around the HANDSKALAD collection is a brilliant example not only of instant marketing but above all of irony and humor.
In the case of the “Hand,” the iconic character in the Netflix series Wednesday , IKEA Italy played on the Swedish name on its Instagram profile, which is difficult for many people to pronounce and remember.
2) Frakta
IKEA’s iconic blue bag, known as “FRAKTA,” has become a symbol of the company’s reaction to the release of a new high-fashion bag.
In fact, when Balenciaga launched danish mobile numbers a bag that objectively resembled the FRAKTA, Ikea quickly reacted on social media, publishing a guide on how to recognize the original , with tips such as “ shake it: if it makes a rustling sound, it’s the real thing ” and “ it can contain bricks, but also water .”
with millions of shares and comments, highlighting Ikea's humor and thoughtfulness.
3) Handskalad
The IKEA campaign revolving around the HANDSKALAD collection is a brilliant example not only of instant marketing but above all of irony and humor.
In the case of the “Hand,” the iconic character in the Netflix series Wednesday , IKEA Italy played on the Swedish name on its Instagram profile, which is difficult for many people to pronounce and remember.