Traditional media are also turning to mergers
Posted: Sat Apr 19, 2025 5:41 am
Substack , among others, has brought new life to the creator economy, by passing the milestone of one million subscribers on its platform focused on paid newsletters. Facebook and Twitter were quick to follow the trend with their own newsletter systems via Bulletin and Revue. It wouldn't be surprising, then, if publishers wanted to snap up the star creators on these platforms who are really successful. The Atlantic, for example, recruited Charlie Warzel, editor of Galaxy Brain on Substack, to write columns on their site.
What future for 100% digital media? While digital publishers canada whatsapp number data 5 million like Vox or Vice have, in previous years, built a digital culture based on new editorial lines and new formats, they are now experiencing the backlash of their dependencies on platforms , partly due to Facebook's algorithm changes. Digital players are then looking to consolidate. Buzzfeed , for example, went public in 2021, while Vox bought New York Magazine and its websites.
acquisitions of digital brands that can add value to their editorial line as well as to acquire new audiences. This is the case, for example, of the New York Times with the acquisition of The Athletic. Finally, new models are developing that give readers more of a voice , such as The Manchester Mill , launched during the pandemic, which, through a “slow journalism ” model, connects primarily with its audiences through its newsletter, and involves them in the editorial process by asking for their opinions on article ideas via a Facebook group.
What future for 100% digital media? While digital publishers canada whatsapp number data 5 million like Vox or Vice have, in previous years, built a digital culture based on new editorial lines and new formats, they are now experiencing the backlash of their dependencies on platforms , partly due to Facebook's algorithm changes. Digital players are then looking to consolidate. Buzzfeed , for example, went public in 2021, while Vox bought New York Magazine and its websites.
acquisitions of digital brands that can add value to their editorial line as well as to acquire new audiences. This is the case, for example, of the New York Times with the acquisition of The Athletic. Finally, new models are developing that give readers more of a voice , such as The Manchester Mill , launched during the pandemic, which, through a “slow journalism ” model, connects primarily with its audiences through its newsletter, and involves them in the editorial process by asking for their opinions on article ideas via a Facebook group.