Account-based marketing is going
Posted: Mon Dec 23, 2024 7:09 am
After a visitor has given a quantitative and/or qualitative score, you can also ask for the reason for this score by means of NPS (Net Promoter Score). This example from TUI consists of both quantitative and qualitative feedback.
Asking for both quantitative and qualitative feedback always pays off. Thanks to the insights you gain through feedback, you can increase your conversion and customer loyalty and you can make improvements to, for example, the website or customer service.
What are you going for? Do you choose quantitative feedback, qualitative feedback or a combination of both?
to be big. Or rather, much bigger. That is what founder Shimon Ben Ayoun of marketing agency SpotOnVision predicts after a tour of opinion leaders in the B2B hospital email list marketing landscape. With the increasing need for personalization and the rise of technology, ABM, as account-based marketing is called to insiders, will gain wings in 2017 and 2018, he expects.
It was not without reason that ABM was the magic word during the well-attended 8th B2B Marketing Forum on March 16 in Wassenaar. The presented B2B trend report Beyond the Hype and the keynote by Carl Berglund , sales manager at the Swedish Climeon and the last-minute replacement for CEO Christopher Engman (something about a woman and an early delivery), went down like hot cakes.
“Account-based marketing is a strategic approach to marketing in which an organization communicates in a highly targeted manner with an individual prospect or customer account,” says Ben Ayoun. Berglund defines ABM in a similar way, but emphasizes the close collaboration between marketing and sales: “ ABM is a customized selection of marketing activities to help sales overcome their challenges and pursue a common goal: revenue.
Asking for both quantitative and qualitative feedback always pays off. Thanks to the insights you gain through feedback, you can increase your conversion and customer loyalty and you can make improvements to, for example, the website or customer service.
What are you going for? Do you choose quantitative feedback, qualitative feedback or a combination of both?
to be big. Or rather, much bigger. That is what founder Shimon Ben Ayoun of marketing agency SpotOnVision predicts after a tour of opinion leaders in the B2B hospital email list marketing landscape. With the increasing need for personalization and the rise of technology, ABM, as account-based marketing is called to insiders, will gain wings in 2017 and 2018, he expects.
It was not without reason that ABM was the magic word during the well-attended 8th B2B Marketing Forum on March 16 in Wassenaar. The presented B2B trend report Beyond the Hype and the keynote by Carl Berglund , sales manager at the Swedish Climeon and the last-minute replacement for CEO Christopher Engman (something about a woman and an early delivery), went down like hot cakes.
“Account-based marketing is a strategic approach to marketing in which an organization communicates in a highly targeted manner with an individual prospect or customer account,” says Ben Ayoun. Berglund defines ABM in a similar way, but emphasizes the close collaboration between marketing and sales: “ ABM is a customized selection of marketing activities to help sales overcome their challenges and pursue a common goal: revenue.