Personas de Jong & Laan
Posted: Mon Dec 23, 2024 7:13 am
This article provides a timeline that we plan to stick to more strictly in the future, but ultimately the output is the goal, not the timeline. That's why we believe you should be able to improvise if necessary during the design sprint.
3. Good preparation is half the battle
One of the most important experiences we gained during the design sprint is that preparation is half the battle. We had already developed personas in the preliminary phase and determined for the personas which information and functionalities in the website were important ( story mapping ). In addition, we did keyword research with a partner and looked at Analytics and Hotjar to complete the picture. This gave us a good understanding and a good understanding of the client and their customers and a clear picture of the issue. This allowed us to work together in a very focused way.
4. Brainstorm and sketch based on a methodology and give individuals space
Brainstorm and sketch based on a methodology and give individuals space. By using a methodology you have a manual that helps you work towards a goal. We had the following goal, among others: hospital email lists sketching solution directions for the subject 'establishment & contact'. We had the following sub-questions.
What does a user-friendly overview page (desktop & mobile) of 'branches & contact' look like?
What does a user-friendly detail page (desktop & mobile) of 'branches & contact' look like?
Customer feedback showed that they found the layout of 'branch & contact' on the current website confusing. For example, there were two search bars (general search bar & branch search bar) relatively close to each other, which meant that users did not know which one to use to achieve their search goal. Furthermore, the analytics showed that the branch telephone number on the branch detail page was the most important, but the focus was not sufficiently on this in terms of the layout of the pages.
We sketched based on the ' crazy 8 ' method. This means that everyone individually folded an A4 sheet into 8 squares and sketched an idea within each square (diverging). By sketching individually, everyone gets the space to actively participate in the sessions and to work out his or her/her ideas. This also generates relatively many solution directions.
After everyone had worked out their ideas, they were then briefly explained, merged and refined (converged). Different competencies and skills were used in this way to work together towards a substantiated starting point.
3. Good preparation is half the battle
One of the most important experiences we gained during the design sprint is that preparation is half the battle. We had already developed personas in the preliminary phase and determined for the personas which information and functionalities in the website were important ( story mapping ). In addition, we did keyword research with a partner and looked at Analytics and Hotjar to complete the picture. This gave us a good understanding and a good understanding of the client and their customers and a clear picture of the issue. This allowed us to work together in a very focused way.
4. Brainstorm and sketch based on a methodology and give individuals space
Brainstorm and sketch based on a methodology and give individuals space. By using a methodology you have a manual that helps you work towards a goal. We had the following goal, among others: hospital email lists sketching solution directions for the subject 'establishment & contact'. We had the following sub-questions.
What does a user-friendly overview page (desktop & mobile) of 'branches & contact' look like?
What does a user-friendly detail page (desktop & mobile) of 'branches & contact' look like?
Customer feedback showed that they found the layout of 'branch & contact' on the current website confusing. For example, there were two search bars (general search bar & branch search bar) relatively close to each other, which meant that users did not know which one to use to achieve their search goal. Furthermore, the analytics showed that the branch telephone number on the branch detail page was the most important, but the focus was not sufficiently on this in terms of the layout of the pages.
We sketched based on the ' crazy 8 ' method. This means that everyone individually folded an A4 sheet into 8 squares and sketched an idea within each square (diverging). By sketching individually, everyone gets the space to actively participate in the sessions and to work out his or her/her ideas. This also generates relatively many solution directions.
After everyone had worked out their ideas, they were then briefly explained, merged and refined (converged). Different competencies and skills were used in this way to work together towards a substantiated starting point.