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5. Increasing efficiency
A data-driven strategy significantly improves efficiency as it enables you to focus on your best opportunities and get results faster. For example, by analyzing the characteristics of the leads that are most likely to become loyal customers, you can focus your time on those leads.

6. Better preparation for challenges
Utilizing data helps you to be better prepared for challenges such as seasonal sales fluctuations, changes in the market, and increased competition. You can prepare for potential challenges using sales forecasts, market data, and competitor analysis to ensure you still hit your targets.

7. Setting more impactful goals
Data is also important for setting and tracking sales goals, which are a key part of a sales strategy. To choose realistic, meaningful goals, you’ll need to look back at past sales data and use sales forecasts, which help you predict demand and potential challenges. These data-backed goals can help you keep your strategy on track.

You’ll also need to choose which metrics you want to use to track your progress toward your goals. Keeping a close eye on these metrics helps keep your sales team on pace with targets and helps them make the most of their time.

8. Increased sales and revenue
Ultimately, the data-driven approach to sales strategy enables you to hit your goals and drive more revenue. It keeps you focused on the best opportunities and increases efficiency and effectiveness.

Types of data to use when creating your sales strategy
You can use various data types to inform your sales strategy. Here are some of the most valuable: