Informative , or content that tends to inform users about relevant topics in a given sector . Some topics are explained, analyzed and explored in depth
Entertaining , that is, content that has the goal of entertaining. How? Through gamification tools , for example, that stimulate interaction between people and help build and retain the community.
Inspirational , or content that is created to inspire people, aiming to raise awareness and dispel stereotypes and beliefs. In order to leverage identification and make the people we ecuador phone numbers address feel welcomed and understood.
As we have already said, we cannot say with certainty how much informational, entertaining and inspirational content is needed for each individual strategy, since each case is unique.
However, we can say with certainty that having a well-varied editorial plan with each type of content spread evenly throughout the duration of the strategy is a fundamental requirement.
Content formats
We have a wide range of content formats available. But for every goal to be achieved, there are formats that are more suitable than others.
Entertaining content: Since these are dynamic posts, a short video would be ideal , since it allows you to keep the user glued to the screen to entertain them. Short videos help us increase our coverage , this is because it is a type of content that is often shared by users.
Informative content : We often find ourselves explaining concepts using data, what better format than an infographic or an in-depth carousel ? When we already have a loyal audience, we can resort to using longer-lasting content, such as podcasts.
Inspirational content: this is a type of content with a strong impact, therefore, often a single image is enough , as long as it is impactful , and it needs to be studied properly for each individual case.
Not only that: many inspirational contents can be entertaining at the same time, so in this case we can also use short videos.