Branding – Who should be involved in the process?
Posted: Tue Apr 22, 2025 5:16 am
Brand development. That sounds a bit like crayon-based pedagogy and a cozy approach. A good opportunity for a company to practice grassroots democracy – right? It's possible – but only if you've planned several decades and a few hundred meetings for your branding process. If you want the process to run more efficiently, it's advisable to carefully consider who should el salvador phone number data be involved in the branding process.
Download: Branding Guide
Your task force for brand development in the branding process
Branding is about developing the brand identity or corporate identity, i.e., the personality of the company. How this identity presents itself internally and externally depends on all possible stakeholders: the market and competitors, the press, social media, investors. And, of course, employees at all levels of the hierarchy. Ideally, representatives of all these stakeholders would be included in the branding process. In reality, this represents an enormous effort, which is unnecessary for many companies.
So who should be on board when planning your brand development? The short answer: Set priorities. I'll show you how that works in practice in this article. This list comes directly from our daily work as an agency and has proven itself many times over. If you're still unsure whether a rebranding is the right step at this point, I recommend reading our article: The 9 Most Important Reasons for a Rebranding.
Download: Branding Guide
Your task force for brand development in the branding process
Branding is about developing the brand identity or corporate identity, i.e., the personality of the company. How this identity presents itself internally and externally depends on all possible stakeholders: the market and competitors, the press, social media, investors. And, of course, employees at all levels of the hierarchy. Ideally, representatives of all these stakeholders would be included in the branding process. In reality, this represents an enormous effort, which is unnecessary for many companies.
So who should be on board when planning your brand development? The short answer: Set priorities. I'll show you how that works in practice in this article. This list comes directly from our daily work as an agency and has proven itself many times over. If you're still unsure whether a rebranding is the right step at this point, I recommend reading our article: The 9 Most Important Reasons for a Rebranding.