Brand values: examples of brand values after the pandemic
Posted: Mon Dec 23, 2024 8:30 am
It's time to rethink. The coronavirus crisis has marked a before and after in branding strategies. That's why the Uzink consulting team analyzes the brand values that your company can work on to continue competing after the pandemic. It's time to reflect because many of the changes we are experiencing may stay forever and put brand values and examples on the table.
Table of Contents
Great brand values
Old brand values
What about the new brand values: examples?
Great brand values
The coronavirus crisis has accentuated the importance of brand values in the broadest sense of the word. We are talking about great values linked to the humanity of brands, their social responsibility and their commitment to the planet . The threat suffered by the world's population has made us more aware of what is important.
However, customers and employees want and expect these values to be tangible. Less words and more concrete actions . According to a report by Edelman, 62% of consumers expect brands they trust to korean email address list translate their values into products and services . Nearly half of employees share their opinion: 47% also trust their company to provide an effective response to the pandemic and what comes next.
It will be essential. Brands have social relevance and, therefore, must stand out for their humanity, responsibility towards their employees and commitment to the environment. This trio of great values will no longer be desired but expected by the consumer. It will be the DNA of brands after the pandemic.
Old brand values
We say old because they were there. Sometimes they seemed hackneyed or empty of meaning. However, after a period of fear and uncertainty, they make perfect sense again.
Health and safety. Health and safety for employees, customers and the product and service itself.
Family and the familiar. Returning home, to what is close, to simple plans, to savings…
Technological and digital. A giant leap towards the normalisation of technology in all areas of life.
What about the new brand values: examples?
There are no examples of new brand values, we have to create them. We need to build brands that, in addition to the above, offer a new purpose in life to their consumers . We need inspiring, innovative, non-conformist and inspiring brands . We are looking for brands that know how to challenge and make their customers and employees grow as well as their companies. Ready to rethink?
Table of Contents
Great brand values
Old brand values
What about the new brand values: examples?
Great brand values
The coronavirus crisis has accentuated the importance of brand values in the broadest sense of the word. We are talking about great values linked to the humanity of brands, their social responsibility and their commitment to the planet . The threat suffered by the world's population has made us more aware of what is important.
However, customers and employees want and expect these values to be tangible. Less words and more concrete actions . According to a report by Edelman, 62% of consumers expect brands they trust to korean email address list translate their values into products and services . Nearly half of employees share their opinion: 47% also trust their company to provide an effective response to the pandemic and what comes next.
It will be essential. Brands have social relevance and, therefore, must stand out for their humanity, responsibility towards their employees and commitment to the environment. This trio of great values will no longer be desired but expected by the consumer. It will be the DNA of brands after the pandemic.
Old brand values
We say old because they were there. Sometimes they seemed hackneyed or empty of meaning. However, after a period of fear and uncertainty, they make perfect sense again.
Health and safety. Health and safety for employees, customers and the product and service itself.
Family and the familiar. Returning home, to what is close, to simple plans, to savings…
Technological and digital. A giant leap towards the normalisation of technology in all areas of life.
What about the new brand values: examples?
There are no examples of new brand values, we have to create them. We need to build brands that, in addition to the above, offer a new purpose in life to their consumers . We need inspiring, innovative, non-conformist and inspiring brands . We are looking for brands that know how to challenge and make their customers and employees grow as well as their companies. Ready to rethink?