1. Marketing Professionals
Ebooks/Guides: "Top 10 Growth Hacking Strategies for 2025"
Templates: Social media calendar templates, email marketing templates
Case Studies: How companies increased ROI through marketing automation
Webinars: Latest trends in digital marketing analytics
2. Sales Executives
Scripts: Cold call or email Kraken Database outreach scripts
Cheat Sheets: Objection handling cheat sheet
ROI Calculators: Tools to estimate sales impact
Playbooks: Sales funnel optimization playbook
3. HR Managers
Checklists: Employee onboarding checklist
Templates: Performance review templates
Reports: Industry salary benchmarks
Webinars: Best practices for remote team management
4. IT Professionals
Whitepapers: Security best practices for cloud computing
Toolkits: Network troubleshooting toolkit
Tutorials: Step-by-step guides on setting up specific software
Case Studies: Successful migration to a new IT infrastructure
5. Finance Managers
Spreadsheets: Budget forecasting templates
Guides: Compliance and regulatory updates
Reports: Market trend analysis reports
Calculators: ROI and cost-saving calculators
6. Product Managers
Templates: Product roadmap templates
Ebooks: User research methodologies
Checklists: Launch readiness checklist
Webinars: Agile product development best practices
7. Executives / C-Level
Reports: Industry trend reports and market insights
Case Studies: How strategic decisions drove growth
Templates: Strategic planning frameworks
Webinars: Leadership and change management
Tips to Customize Further:
Use language that resonates with the role’s daily challenges.
Include actionable content that can be implemented quickly.
Offer tools or templates that save time.
Combine formats (e.g., ebook + checklist) to increase perceived value.