Lead Scoring Based on Job Function Data
Posted: Mon May 19, 2025 9:01 am
Collect Job Function Data
Capture job titles or select job functions during lead capture forms.
Use enrichment tools (e.g., Clearbit, ZoomInfo) to fill in missing job function data.
2. Map Job Functions to Lead Quality Tiers
Not all job functions are equally valuable. For example:
High-value roles: Decision-makers and influencers (e.g., C-Level, Directors, Managers relevant to your product)
Medium-value roles: Users who influence purchasing but may not decide (e.g., Analysts, Specialists)
Low-value roles: Roles less likely to convert or outside your target market
3. Assign Scores Based on Job Function
Create a scoring scale to assign points to each job LBank Database function category. Example:
Job Function Category Score
C-Level Executives 30
Directors / VPs 20
Managers 15
Specialists / Analysts 10
Non-relevant Roles 0
4. Combine Job Function Score with Behavioral Data
Integrate job function scores with engagement metrics like:
Email opens/clicks
Website visits
Content downloads
Capture job titles or select job functions during lead capture forms.
Use enrichment tools (e.g., Clearbit, ZoomInfo) to fill in missing job function data.
2. Map Job Functions to Lead Quality Tiers
Not all job functions are equally valuable. For example:
High-value roles: Decision-makers and influencers (e.g., C-Level, Directors, Managers relevant to your product)
Medium-value roles: Users who influence purchasing but may not decide (e.g., Analysts, Specialists)
Low-value roles: Roles less likely to convert or outside your target market
3. Assign Scores Based on Job Function
Create a scoring scale to assign points to each job LBank Database function category. Example:
Job Function Category Score
C-Level Executives 30
Directors / VPs 20
Managers 15
Specialists / Analysts 10
Non-relevant Roles 0
4. Combine Job Function Score with Behavioral Data
Integrate job function scores with engagement metrics like:
Email opens/clicks
Website visits
Content downloads