Failing to Get Explicit Consent
Posted: Tue May 20, 2025 5:47 am
Why It’s a Mistake:
Sending SMS messages without clear consent violates privacy laws like TCPA (in the U.S.), GDPR (in Europe), and CCPA (in California). It can lead to lawsuits, fines, and subscriber loss.
What to Do Instead:
Use clear opt-in language on all sign-up forms.
Implement double opt-in procedures when possible to verify interest.
Store records of consent for each subscriber.
3. Ignoring List Segmentation
Why It’s a Mistake:
Sending the same generic message to your entire database results in lower engagement, cameroon mobile phone number list higher opt-outs, and reduced conversions. Not all customers are alike.
What to Do Instead:
Segment your SMS list based on demographics, purchase behavior, location, or engagement level.
Sending SMS messages without clear consent violates privacy laws like TCPA (in the U.S.), GDPR (in Europe), and CCPA (in California). It can lead to lawsuits, fines, and subscriber loss.
What to Do Instead:
Use clear opt-in language on all sign-up forms.
Implement double opt-in procedures when possible to verify interest.
Store records of consent for each subscriber.
3. Ignoring List Segmentation
Why It’s a Mistake:
Sending the same generic message to your entire database results in lower engagement, cameroon mobile phone number list higher opt-outs, and reduced conversions. Not all customers are alike.
What to Do Instead:
Segment your SMS list based on demographics, purchase behavior, location, or engagement level.