3.
A person sitting on a yoga mat doing gentle stretching in a living room
Unsplash
Flexercise , identified as a trend in 2022, continues to set the pace in 2025. This concept advocates moving the body in accessible, comfortable and less overwhelming ways: low- impact workouts, stretching and walks in nature, all anytime, anywhere.
Flexibility and accessibility are at the heart of this trend, which democratises fitness for all types of people.
For DTC fitness brands, this means offering inclusive products and services: shorter, lower-impact workouts, like the 10-minute sessions popularized by Peloton.
According to Ride Cycle Club instructor Taylin Wilson, “Having fast, quality options is perfect for those working from home who need effective workouts when they can’t make it to a studio class.”
Bottom Line: A DTC fitness brand can capitalize on this canada whatsapp number list trend by offering personalized solutions, such as low-impact exercise equipment, content and services tailored to a wide range of fitness levels, or flexible subscriptions.
4. Live classes and virtual personal training: here to stay
A person sitting on a yoga mat watching a live yoga class on a laptop.
Unsplash
Working out from home can never fully replace the energy and excitement of working out in a room full of people pursuing a common goal. However, virtual fitness is here to stay. Even Taylin, who longs for in-person instruction, has learned to appreciate the benefits of a virtual offering.
“We now have people connected from Australia, Europe and places we never thought we could reach,” he says. “This made us rethink how to scale the business.”
According to Bustle, hybrid memberships have emerged as one of the top fitness trends. Taylin notes that Ride Cycle Club is exploring how to integrate the two experiences to offer greater flexibility to users. “It will be interesting to see how pricing models evolve,” she says.
Virtual fitness not only served as a temporary substitute for those who were already active, but made it more accessible to many others. This shift broke down barriers, from the difficulties of living in rural areas or not having transportation, to the high costs associated with in-person training.
While the idea of virtual coaches is not new (Helen recalls Layne Norton as a pioneer), the growing demand has created new opportunities. “During the pandemic, so many coaches moved their businesses online,” Helen explains. “I think we’ve only just begun and there’s huge potential to innovate and develop more effective tools to support this trend.”
Conclusion: Consider how a virtual offering could benefit your DTC fitness brand. Could you bring in guest trainers or expand your team with remote staff?