The operator handles the data privacy
Posted: Wed May 21, 2025 4:45 am
SMS Keyword Opt-in: Advertise a keyword (e.g., "Text DHAKA to 880XX to get updates from our Dhaka branch"). When they text in, send a confirmation message asking them to confirm their opt-in and clarify their location preference. This provides documented consent.
During Online/Offline Transactions: Ask for SMS marketing consent during purchases, event registrations, or loyalty program sign-ups.
Strategic Partnerships with Telecom Operators (Location-Based SMS Services):
How it works: This is one of the most reliable and compliant ways to do large-scale location-based SMS in Bangladesh. Major telecom operators (Grameenphone, Robi, Banglalink, Teletalk) offer "Location-Based SMS" services. They have access to anonymized user location data (via cell tower triangulation or GPS) and can segment their user base by geographical area (e.g., specific Thanas, Districts, or even Unions).
Benefits: and consent internally (as they already have a relationship with their subscribers). Your business provides the content, the target location, and the desired volume. The operator then delivers the SMS to their subscribers within that area who have not opted out of commercial communications.
Compliance: This method generally ensures compliance as the operator manages the user data and DND/NCPR scrubbing. You are essentially buying a service, not a list of phone numbers directly. You will need to submit your content for vetting by BTRC.
Finding Providers: Contact the enterprise divisions of the major gambling data china mobile network operators in Bangladesh or third-party bulk SMS providers who partner with them (e.g., MIMSMS, Bulk SMS Dhaka, ZAMAN IT – as per current search results, these local providers offer such services).
"Permission-Based" Acquisition via Events & Promotions:
Local Events/Trade Shows: At local community events or trade fairs, offer incentives (e.g., a discount, a raffle entry) for visitors to provide their mobile number and consent for location-based SMS updates.
Wi-Fi Hotspot Opt-in: If you offer free Wi-Fi in your physical premises, integrate an opt-in for SMS marketing into the Wi-Fi login portal.
Compliance Checklist for SMS Marketing in Bangladesh (DPDPA 2023 & BTRC)
Non-compliance can lead to significant penalties, reputational damage, and loss of consumer trust.
Explicit Consent (DPDPA 2023):
"Free, specific, informed, unconditional and unambiguous with a clear affirmative action." This is the legal standard for consent under DPDPA 2023.
For SMS marketing, this means:
Clear Disclosure: Tell users exactly what kind of messages they will receive (e.g., "promotional offers," "event updates," "discounts from our Bashundhara outlet").
Separate Consent: Don't bundle SMS consent with other terms and conditions. It should be a standalone, active choice.
Proof of Consent: Maintain records of when and how consent was obtained (e.g., timestamped opt-in forms, SMS confirmation replies).
National Customer Preference Register (NCPR) / Do Not Disturb (DND) List:
During Online/Offline Transactions: Ask for SMS marketing consent during purchases, event registrations, or loyalty program sign-ups.
Strategic Partnerships with Telecom Operators (Location-Based SMS Services):
How it works: This is one of the most reliable and compliant ways to do large-scale location-based SMS in Bangladesh. Major telecom operators (Grameenphone, Robi, Banglalink, Teletalk) offer "Location-Based SMS" services. They have access to anonymized user location data (via cell tower triangulation or GPS) and can segment their user base by geographical area (e.g., specific Thanas, Districts, or even Unions).
Benefits: and consent internally (as they already have a relationship with their subscribers). Your business provides the content, the target location, and the desired volume. The operator then delivers the SMS to their subscribers within that area who have not opted out of commercial communications.
Compliance: This method generally ensures compliance as the operator manages the user data and DND/NCPR scrubbing. You are essentially buying a service, not a list of phone numbers directly. You will need to submit your content for vetting by BTRC.
Finding Providers: Contact the enterprise divisions of the major gambling data china mobile network operators in Bangladesh or third-party bulk SMS providers who partner with them (e.g., MIMSMS, Bulk SMS Dhaka, ZAMAN IT – as per current search results, these local providers offer such services).
"Permission-Based" Acquisition via Events & Promotions:
Local Events/Trade Shows: At local community events or trade fairs, offer incentives (e.g., a discount, a raffle entry) for visitors to provide their mobile number and consent for location-based SMS updates.
Wi-Fi Hotspot Opt-in: If you offer free Wi-Fi in your physical premises, integrate an opt-in for SMS marketing into the Wi-Fi login portal.
Compliance Checklist for SMS Marketing in Bangladesh (DPDPA 2023 & BTRC)
Non-compliance can lead to significant penalties, reputational damage, and loss of consumer trust.
Explicit Consent (DPDPA 2023):
"Free, specific, informed, unconditional and unambiguous with a clear affirmative action." This is the legal standard for consent under DPDPA 2023.
For SMS marketing, this means:
Clear Disclosure: Tell users exactly what kind of messages they will receive (e.g., "promotional offers," "event updates," "discounts from our Bashundhara outlet").
Separate Consent: Don't bundle SMS consent with other terms and conditions. It should be a standalone, active choice.
Proof of Consent: Maintain records of when and how consent was obtained (e.g., timestamped opt-in forms, SMS confirmation replies).
National Customer Preference Register (NCPR) / Do Not Disturb (DND) List: