How to choose the best CRM system for your B2C company

[mouakter13]

If you do your job well, you know your products inside and out. You can anticipate customer needs and answer questions about product features yourself without checking with other team members. However, focusing on features and functions in a sales conversation can be risky. It's not necessary to discuss every single product detail on the first contact.

People who are interested go through a research process. They watch product demonstrations, ask others for recommendations, and spend hours doing their own research online. So it's no wonder they don't remember what exactly feature X does. Their primary goal is to solve a specific problem while staying within their budget. Also, if you talk about one feature after another in your sales presentation, there's little time for real dialogue, questions and answers, and information sharing.

Not responding to objections
Whether you're selling cars or perfumes, to be successful you need to japan business email list overcome doubts and concerns of interested parties. Ideally, you should be prepared for potential objections and be able to refute new ones right during the sales conversation. There's a science to it - but it's also about having the right attitude. The sales process is about understanding the problems or pain points of your counterpart. Overcoming objections is a natural part of the process.

Not following up or following up incorrectly
Failing to follow up with interested people sounds like an easily avoidable mistake. You just have to pick up the phone, right? No, because every situation is different. Of course, it's important to follow up. But contacting people again and again without a good reason could soon cause them to lose interest.

Follow-ups need to be well planned. Do you bring new information into the conversation or make the person aware of new insights? Only if this is the case can you expect tangible results.

Experienced sales professionals also make clear what the next steps or expectations are when following up. They don't end the conversation in a "gray area." No matter how you conduct your follow-ups, you should always set the direction. If you ask interested parties to contact you, it's basically the death knell for closing the deal.

Ignore competitors
Pretending you don't have any competition is a bad idea. Even if a lead has very little time, they can quickly search for something on Google. Do your homework, for example by conducting a SWOT analysis of your competitors. You can also create battle cards to refute supposed advantages of competing products or give your counterpart concrete examples from practice.