How to choose the perfect domain name for your business
Posted: Mon Dec 23, 2024 9:32 am
Are you looking for a domain name for your business? If yes, then you are on the right domain, but wait, what are the things you need to consider before choosing a perfect domain name for your business?
Well, it’s going to be very difficult to choose the perfect name as it represents your brand, so you can’t take it lightly, right? Don’t worry, today we have some recommendations that you should follow before choosing the domain name.
I prefer to add keywords
There is a lot of confusion about whether or not to add a keyword in the domain name. Some say that it will affect your SEO and also Google penalizes exact match domain. Is it true? No.
You will not be penalized if you follow the guidelines. Google will not penalize exact match contact number database domain if you are not spamming.
You will get a boost if you provide quality stuff to Google. For example, if you are offering SEO services then there is nothing wrong with adding SEO words in your domain.
If you are creating a business website that you later want to turn into a brand, choose your keywords very carefully. Don't force-fill keywords. Make it natural.
The keyword in the domain will surely boost your website. You just need to provide quality content and that's it. If you spam, get ready to get a hard slap from Google.
Now you don’t need to have to add keywords. It will definitely give you some positive point but if any keyword makes your domain name spammy or irrelevant then feel free to choose the domain name without adding any keywords. Trust us, there will be no harm done. All you need to do is choose the domain name that defines your business, service or brand.
Be unique
Since your domain name reflects your brand, you need to make it unique. Make sure it doesn’t blend in with other brands.
Try to keep it short, simple, and pronounceable. How about choosing words that have no meaning? Well, it will be a great idea. If you have some words that sound catchy, you can try that.
If you choose a name that sounds similar to already existing brands, know that people will hardly recognize your brand.
In the process of making their domain name unique, some people consider omitting some words from the domain name. For instance, you can take an example of Flickr.com. The founder of Flickr thinks to remove the word from Flickr. Now, when people know about this website, they usually find it by typing Flicker.com, right?
Obviously, this leads to a huge loss of traffic. To solve this problem, the company has to buy another domain, 'Flicker.com', which redirects to flickr.com.
It seems that there is a solution if you have made that kind of mistake. But keep in mind that it is difficult to have a similar opportunity, as you will rarely find domain names until you register a random and meaningless domain name.
.Com is still the best
Many TLDs were launched in the past few years. They have been started because .com is almost occupied with all the generic terms. Now you can find tons of TLDs according to your niche.
So it will be easier for you to choose the short and generic domain, right? Yes, it is easy, but we still recommend you to choose the domain name with .com.
We know it can be difficult to find a great .com domain name, but we still recommend taking the time to find the perfect .com domain.
Why do we recommend this? If you are serious about building your brand, then there is nothing better than the .com domain.
The .com domain comes with an escrow. Users easily believe you when they find .com in your brand name. If you still want to prefer other TLDs, make sure to register a .com with the same name, if available.
This will help you in case you want to change or rebrand at that time, you won’t have to bid for your domain. Until then, you can also choose to redirect .com traffic to your preferred domain.
Represent your brand
It's good to choose a random name that has no meaning, but make sure it reflects your brand. However, it's hard to know if the random domain name has any connection to your brand or not.
If you choose the name at random, it all depends on how you promote it. If you support it effectively, there is no doubt that it will become a new brand. Take Google.com as an example, whoever knows it will become synonymous with search.
Now it comes to naming what it has to mean. We have previously suggested a few things like a short name, adding a keyword in the domain, etc. If you choose to choose a meaningful domain, you need to be very careful. If
you offer multiple services, it will not be a good idea to include a keyword in your domain name. However, you can consider if something sums up your services.
Well, it’s going to be very difficult to choose the perfect name as it represents your brand, so you can’t take it lightly, right? Don’t worry, today we have some recommendations that you should follow before choosing the domain name.
I prefer to add keywords
There is a lot of confusion about whether or not to add a keyword in the domain name. Some say that it will affect your SEO and also Google penalizes exact match domain. Is it true? No.
You will not be penalized if you follow the guidelines. Google will not penalize exact match contact number database domain if you are not spamming.
You will get a boost if you provide quality stuff to Google. For example, if you are offering SEO services then there is nothing wrong with adding SEO words in your domain.
If you are creating a business website that you later want to turn into a brand, choose your keywords very carefully. Don't force-fill keywords. Make it natural.
The keyword in the domain will surely boost your website. You just need to provide quality content and that's it. If you spam, get ready to get a hard slap from Google.
Now you don’t need to have to add keywords. It will definitely give you some positive point but if any keyword makes your domain name spammy or irrelevant then feel free to choose the domain name without adding any keywords. Trust us, there will be no harm done. All you need to do is choose the domain name that defines your business, service or brand.
Be unique
Since your domain name reflects your brand, you need to make it unique. Make sure it doesn’t blend in with other brands.
Try to keep it short, simple, and pronounceable. How about choosing words that have no meaning? Well, it will be a great idea. If you have some words that sound catchy, you can try that.
If you choose a name that sounds similar to already existing brands, know that people will hardly recognize your brand.
In the process of making their domain name unique, some people consider omitting some words from the domain name. For instance, you can take an example of Flickr.com. The founder of Flickr thinks to remove the word from Flickr. Now, when people know about this website, they usually find it by typing Flicker.com, right?
Obviously, this leads to a huge loss of traffic. To solve this problem, the company has to buy another domain, 'Flicker.com', which redirects to flickr.com.
It seems that there is a solution if you have made that kind of mistake. But keep in mind that it is difficult to have a similar opportunity, as you will rarely find domain names until you register a random and meaningless domain name.
.Com is still the best
Many TLDs were launched in the past few years. They have been started because .com is almost occupied with all the generic terms. Now you can find tons of TLDs according to your niche.
So it will be easier for you to choose the short and generic domain, right? Yes, it is easy, but we still recommend you to choose the domain name with .com.
We know it can be difficult to find a great .com domain name, but we still recommend taking the time to find the perfect .com domain.
Why do we recommend this? If you are serious about building your brand, then there is nothing better than the .com domain.
The .com domain comes with an escrow. Users easily believe you when they find .com in your brand name. If you still want to prefer other TLDs, make sure to register a .com with the same name, if available.
This will help you in case you want to change or rebrand at that time, you won’t have to bid for your domain. Until then, you can also choose to redirect .com traffic to your preferred domain.
Represent your brand
It's good to choose a random name that has no meaning, but make sure it reflects your brand. However, it's hard to know if the random domain name has any connection to your brand or not.
If you choose the name at random, it all depends on how you promote it. If you support it effectively, there is no doubt that it will become a new brand. Take Google.com as an example, whoever knows it will become synonymous with search.
Now it comes to naming what it has to mean. We have previously suggested a few things like a short name, adding a keyword in the domain, etc. If you choose to choose a meaningful domain, you need to be very careful. If
you offer multiple services, it will not be a good idea to include a keyword in your domain name. However, you can consider if something sums up your services.