Is Keyword Cannibalization Holding Back Your Website’s Rankings?
Posted: Sat Dec 21, 2024 4:38 am
Keyword cannibalization is one of the most misunderstood SEO concepts.
In fact, some SEOs even claim that it doesn’t exist, adding to the confusion and myths. But the reality is that keyword cannibalization is a problem for many websites and can hurt your search rankings.
This is probably not what you expected.
With that in mind, let’s set the record free spain number for whatsapp straight: what we’re talking about, what keyword cannibalization isn’t, and how you can find and fix the issues that are keeping your site from reaching its full potential.
What is Keyword Cannibalization in SEO?
Too often, keyword cannibalization is explained as something that happens when you have more than one page on your site that targets the same keyword, and one page cannibalizes the other’s ability to rank, resulting in neither page performing as well as it should.
But that's not quite right.
Just because two or more pages on your website are optimized for the same keyword, it doesn’t automatically mean that neither of them will rank.
Keyword Cannibalization Is A Matter Of Intent
Keyword cannibalization is all about intent.
So much so that the problem might be better defined as “keyword intent cannibalization.”
Do you see SERPs for "Macbook Pro"?
example of a serp with two results that seem to compete for a keyword
Apple.com has two different pages ranking in the #1 and #2 organic positions for this term. Perhaps not surprisingly, they are the top result, but if the assumption is that two pages optimizing for the same keyword will prevent each other from ranking, we should see a different result here, right?
Let's take a look at these pages in a little more detail.
In fact, some SEOs even claim that it doesn’t exist, adding to the confusion and myths. But the reality is that keyword cannibalization is a problem for many websites and can hurt your search rankings.
This is probably not what you expected.
With that in mind, let’s set the record free spain number for whatsapp straight: what we’re talking about, what keyword cannibalization isn’t, and how you can find and fix the issues that are keeping your site from reaching its full potential.
What is Keyword Cannibalization in SEO?
Too often, keyword cannibalization is explained as something that happens when you have more than one page on your site that targets the same keyword, and one page cannibalizes the other’s ability to rank, resulting in neither page performing as well as it should.
But that's not quite right.
Just because two or more pages on your website are optimized for the same keyword, it doesn’t automatically mean that neither of them will rank.
Keyword Cannibalization Is A Matter Of Intent
Keyword cannibalization is all about intent.
So much so that the problem might be better defined as “keyword intent cannibalization.”
Do you see SERPs for "Macbook Pro"?
example of a serp with two results that seem to compete for a keyword
Apple.com has two different pages ranking in the #1 and #2 organic positions for this term. Perhaps not surprisingly, they are the top result, but if the assumption is that two pages optimizing for the same keyword will prevent each other from ranking, we should see a different result here, right?
Let's take a look at these pages in a little more detail.