How to Ensure Your SMS Campaigns Are Compliant with Armenian Laws
Posted: Thu May 22, 2025 8:44 am
When running SMS marketing campaigns in Armenia, it’s essential to adhere to local laws and regulations regarding data privacy, marketing practices, and consumer rights. Non-compliance can lead to legal issues, damage to your brand’s reputation, and financial penalties. Here’s how you can ensure that your SMS campaigns are fully compliant with Armenian laws.
1. Obtain Explicit Consent from Recipients
Under Armenian data protection laws, it’s mandatory to obtain explicit consent from individuals before sending them marketing messages. This means that your recipients must opt-in to receive SMS marketing from your business. You can gather consent through sign-up forms on your website, in-store sign-ups, or through SMS keyword responses. Always ensure that users understand they are consenting to receive promotional content and that their information will be used for marketing purposes.
It’s important to keep a record of this consent for compliance purposes, in case there is any dispute or legal inquiry in the future.
2. Provide Clear Opt-Out Options
Armenian laws require that every marketing message includes a way for recipients to opt-out or unsubscribe from future communications. This is a crucial aspect of compliance and consumer protection. Typically, you should provide a simple instruction such as “Reply STOP to unsubscribe” at the end of your SMS messages. Once a recipient opts out, you must immediately cease sending them marketing messages.
Failure to provide an opt-out option could result in armenia phone number list and legal consequences. It also ensures that you respect the preferences and rights of your recipients.
3. Adhere to the Law on Personal Data Protection
Armenia has its own Personal Data Protection Law that governs the collection, storage, and processing of personal data, including phone numbers. To comply with this law, you must ensure that you only collect phone numbers for legitimate business purposes and that you store and process them securely.
Additionally, you must clearly inform your recipients about how their personal data will be used. Be transparent about the types of communications they will receive, whether it's marketing promotions, updates, or other types of messages.
4. Avoid Sending Unsolicited Messages
Sending unsolicited SMS messages, also known as spam, is strictly prohibited in Armenia. Marketing campaigns must be targeted to individuals who have expressed interest in receiving communication from your business. Unsolicited messages not only violate data protection laws but can also lead to high unsubscribe rates, customer complaints, and damage to your brand’s reputation.
To avoid sending unwanted messages, always focus on building an opt-in list of subscribers who have willingly provided their phone numbers for marketing purposes.
5. Respect Frequency Limits
Under Armenian regulations, there may be restrictions on how frequently you can send marketing messages to the same recipient. Overloading customers with excessive SMS messages can be considered harassment, and it might lead to complaints or legal actions.
To stay compliant, limit the frequency of your campaigns and avoid sending too many promotional messages in a short period of time. It’s also wise to test and optimize your campaigns to ensure that you’re not overwhelming recipients with too many messages, while still keeping them engaged.
6. Protect Consumer Privacy
In addition to following the law on personal data protection, ensure that the privacy of your subscribers is maintained at all times. Implement appropriate security measures to protect the phone numbers and personal data stored in your database. This includes data encryption, limiting access to the information, and regularly updating security protocols.
Furthermore, avoid sharing or selling your phone number list to third parties without the explicit consent of your customers. This practice is a violation of privacy laws and can lead to severe penalties.
7. Regularly Review and Update Your Campaigns
Laws and regulations around data privacy and marketing are subject to change. Therefore, it’s important to stay updated on any amendments to Armenian laws that may affect your SMS marketing campaigns. Consider consulting with a legal advisor or compliance expert regularly to ensure that your practices are always aligned with the latest legal requirements.
1. Obtain Explicit Consent from Recipients
Under Armenian data protection laws, it’s mandatory to obtain explicit consent from individuals before sending them marketing messages. This means that your recipients must opt-in to receive SMS marketing from your business. You can gather consent through sign-up forms on your website, in-store sign-ups, or through SMS keyword responses. Always ensure that users understand they are consenting to receive promotional content and that their information will be used for marketing purposes.
It’s important to keep a record of this consent for compliance purposes, in case there is any dispute or legal inquiry in the future.
2. Provide Clear Opt-Out Options
Armenian laws require that every marketing message includes a way for recipients to opt-out or unsubscribe from future communications. This is a crucial aspect of compliance and consumer protection. Typically, you should provide a simple instruction such as “Reply STOP to unsubscribe” at the end of your SMS messages. Once a recipient opts out, you must immediately cease sending them marketing messages.
Failure to provide an opt-out option could result in armenia phone number list and legal consequences. It also ensures that you respect the preferences and rights of your recipients.
3. Adhere to the Law on Personal Data Protection
Armenia has its own Personal Data Protection Law that governs the collection, storage, and processing of personal data, including phone numbers. To comply with this law, you must ensure that you only collect phone numbers for legitimate business purposes and that you store and process them securely.
Additionally, you must clearly inform your recipients about how their personal data will be used. Be transparent about the types of communications they will receive, whether it's marketing promotions, updates, or other types of messages.
4. Avoid Sending Unsolicited Messages
Sending unsolicited SMS messages, also known as spam, is strictly prohibited in Armenia. Marketing campaigns must be targeted to individuals who have expressed interest in receiving communication from your business. Unsolicited messages not only violate data protection laws but can also lead to high unsubscribe rates, customer complaints, and damage to your brand’s reputation.
To avoid sending unwanted messages, always focus on building an opt-in list of subscribers who have willingly provided their phone numbers for marketing purposes.
5. Respect Frequency Limits
Under Armenian regulations, there may be restrictions on how frequently you can send marketing messages to the same recipient. Overloading customers with excessive SMS messages can be considered harassment, and it might lead to complaints or legal actions.
To stay compliant, limit the frequency of your campaigns and avoid sending too many promotional messages in a short period of time. It’s also wise to test and optimize your campaigns to ensure that you’re not overwhelming recipients with too many messages, while still keeping them engaged.
6. Protect Consumer Privacy
In addition to following the law on personal data protection, ensure that the privacy of your subscribers is maintained at all times. Implement appropriate security measures to protect the phone numbers and personal data stored in your database. This includes data encryption, limiting access to the information, and regularly updating security protocols.
Furthermore, avoid sharing or selling your phone number list to third parties without the explicit consent of your customers. This practice is a violation of privacy laws and can lead to severe penalties.
7. Regularly Review and Update Your Campaigns
Laws and regulations around data privacy and marketing are subject to change. Therefore, it’s important to stay updated on any amendments to Armenian laws that may affect your SMS marketing campaigns. Consider consulting with a legal advisor or compliance expert regularly to ensure that your practices are always aligned with the latest legal requirements.