To get your target audience to notice your stickers, you'll need to market them effectively
Posted: Mon Dec 23, 2024 9:45 am
Sticker Marketing
Social media platforms like Instagram, Facebook and TikTok will likely be the first port of call for showcasing your sticker designs.
Here are some simple social media marketing strategies you should keep in mind:
Post eye-catching content that references your products.
Interact with your followers through likes and replies.
Usepaid ads to increase the visibility of your account.
Partner with influencers who have an audience similar to your target market.
Host giveaways and encourage participants to tag their friends for a chance to win.
Conduct surveys among your users to help them choose the design for your next sticker.
Collaborate with other artists and businesses to create joint sticker packs and promote each other's products.
How to send the stickers
One of the best things about selling stickers is that they are very easy to ship. For an average order, you will only need one stamp, which also reduces shipping costs for customers.
Some customers may desire tracking or canadian business email list faster delivery, so Christine also offers First Class Priority shipping as an option.
For shipping stickers, it's best to look for rigid envelopes that won't bend and damage the stickers, or envelopes that include a stiff cardboard insert. Some sellers also place a sticker with the instruction "Do not bend" on the envelope.
Sticker shops are also known for creating fun packaging that looks like a nice gift when it arrives at their customers' doorsteps.
Thank you card
It's not uncommon to include a small thank you card or branded sticker with the order. Some people are also creative with packaging, such as branded tissue paper, but costs need to be kept in check. Pretty packaging is no good if it soaks up all the profits.
Ilona packages her orders with adorable custom wrapping and stickers. This makes her deliveries memorable and special and keeps her customers coming back for more.
But she also orders in bulk to keep costs down, and keeps a budget sheet to make sure she doesn't overspend.
"I used to update and change the packaging every couple of months to make it interesting, but I stopped doing that because I realized it wasn't profitable for me," he says.
Make Money From Your Passion: Create a Successful Sticker Business
You've now learned everything you need to know to turn your sticker shop into a business. Stickers may be a small product, but sticker shop owners know that it takes a lot of time and work to make a business successful.
It's a great business if you want to start small and grow, adding new designs and perfecting your craft while building customer loyalty.
Christine, who runs her sticker shop after long days of teaching, still enjoys sharing her art. “Even on the toughest days, I think about how my designs and creations are shared with the world,” she says.
Start selling on Shopify
Now it's your turn! Create your Shopify store today and take advantage of the tools you need to succeed in the sticker business.
FAQ on how to make stickers to sell
How can I make stickers at home?
To make stickers at home, print your designs on a color printer onto sticker paper. Then, either using a cutting machine like a Cricut or Silhouette, or by cutting them out by hand, cut out the individual shapes.
How do I print stickers?
To print stickers, you'll need to purchase sticker paper, either online, at craft stores, or at office supply stores. Make sure you buy the right kind of paper for your printer. You can also use a service like StickerApp or Sticker Mule to print the stickers for you.
How do I make stickers with a Cricut?
To make stickers with a Cricut, follow these steps:
Print your designs : Print your sticker designs on adhesive paper using a regular printer.
Set up your cut : Use Cricut Design Space software to import your designs and define cut lines around your stickers.
Prepare the machine : Place the adhesive paper on the Cricut cutting mat and insert it into the machine.
Cut out shapes : Follow the instructions in your Cricut software to cut out individual sticker shapes.
Remove the stickers : Once the cutting is complete, carefully remove the stickers from the cutting mat.
How do I make vinyl stickers?
Vinyl sticker paper can be purchased online, at craft stores, or at office supply stores to print stickers at home. You can also order custom vinyl stickers from a printing service.
Social media platforms like Instagram, Facebook and TikTok will likely be the first port of call for showcasing your sticker designs.
Here are some simple social media marketing strategies you should keep in mind:
Post eye-catching content that references your products.
Interact with your followers through likes and replies.
Usepaid ads to increase the visibility of your account.
Partner with influencers who have an audience similar to your target market.
Host giveaways and encourage participants to tag their friends for a chance to win.
Conduct surveys among your users to help them choose the design for your next sticker.
Collaborate with other artists and businesses to create joint sticker packs and promote each other's products.
How to send the stickers
One of the best things about selling stickers is that they are very easy to ship. For an average order, you will only need one stamp, which also reduces shipping costs for customers.
Some customers may desire tracking or canadian business email list faster delivery, so Christine also offers First Class Priority shipping as an option.
For shipping stickers, it's best to look for rigid envelopes that won't bend and damage the stickers, or envelopes that include a stiff cardboard insert. Some sellers also place a sticker with the instruction "Do not bend" on the envelope.
Sticker shops are also known for creating fun packaging that looks like a nice gift when it arrives at their customers' doorsteps.
Thank you card
It's not uncommon to include a small thank you card or branded sticker with the order. Some people are also creative with packaging, such as branded tissue paper, but costs need to be kept in check. Pretty packaging is no good if it soaks up all the profits.
Ilona packages her orders with adorable custom wrapping and stickers. This makes her deliveries memorable and special and keeps her customers coming back for more.
But she also orders in bulk to keep costs down, and keeps a budget sheet to make sure she doesn't overspend.
"I used to update and change the packaging every couple of months to make it interesting, but I stopped doing that because I realized it wasn't profitable for me," he says.
Make Money From Your Passion: Create a Successful Sticker Business
You've now learned everything you need to know to turn your sticker shop into a business. Stickers may be a small product, but sticker shop owners know that it takes a lot of time and work to make a business successful.
It's a great business if you want to start small and grow, adding new designs and perfecting your craft while building customer loyalty.
Christine, who runs her sticker shop after long days of teaching, still enjoys sharing her art. “Even on the toughest days, I think about how my designs and creations are shared with the world,” she says.
Start selling on Shopify
Now it's your turn! Create your Shopify store today and take advantage of the tools you need to succeed in the sticker business.
FAQ on how to make stickers to sell
How can I make stickers at home?
To make stickers at home, print your designs on a color printer onto sticker paper. Then, either using a cutting machine like a Cricut or Silhouette, or by cutting them out by hand, cut out the individual shapes.
How do I print stickers?
To print stickers, you'll need to purchase sticker paper, either online, at craft stores, or at office supply stores. Make sure you buy the right kind of paper for your printer. You can also use a service like StickerApp or Sticker Mule to print the stickers for you.
How do I make stickers with a Cricut?
To make stickers with a Cricut, follow these steps:
Print your designs : Print your sticker designs on adhesive paper using a regular printer.
Set up your cut : Use Cricut Design Space software to import your designs and define cut lines around your stickers.
Prepare the machine : Place the adhesive paper on the Cricut cutting mat and insert it into the machine.
Cut out shapes : Follow the instructions in your Cricut software to cut out individual sticker shapes.
Remove the stickers : Once the cutting is complete, carefully remove the stickers from the cutting mat.
How do I make vinyl stickers?
Vinyl sticker paper can be purchased online, at craft stores, or at office supply stores to print stickers at home. You can also order custom vinyl stickers from a printing service.