Ethical Use of Phone Number Datasets Discussed

[Mostafa044]

We spent 60 days really understanding our email marketing efforts and email campaigns. We looked at our open rates and click-through rates. We compared them to others. We tested sending one email per week vs. multiple emails per week. We tried different copy. We learned all about email deliverability and staying out of spam filters.

We experimented with each subject line and looked at other ecommerce companies’ subject lines to learn what we could do. We tested days of the week and times of day to send our email campaigns.

We study everything we can about what others are doing to be successful with email marketing for ecommerce. We build and re-build our email marketing strategy. What seems to work one day, doesn’t work the next. But we keep going and trying to learn.

Something that kept bugging us was that we really algeria phone number list needed to have a “North Star Metric” that we could use to measure success in our email delivery efforts. Then, one day, we were in a meeting and I asked the question – “How much is an email subscriber worth to us?”. And, no one could answer.

We have all this data. We know the open rate, the click rate, and the purchase rate. We know how many people are on our list, how many people unsubscribed, and how many people added.

We know a lot about our email marketing, but we can't answer that one question – “How much is an email subscriber worth to us?”

Email marketing for ecommerce has come a long way since we first started CellarThief. However, one thing that hasn’t changed much in the past decade. Most ecommerce companies still can’t answer the simple question “how much is an email subscriber worth?” Without that knowledge, growing an ecommerce email program is difficult, and without a successful ecommerce email program, growing an ecommerce company is nearly impossible.