Are You Sharing Too Much Phone Number Data?
Posted: Sat May 24, 2025 8:29 am
So, let me go back to my CellarThief story. We were trying to build a great brand and with very little money, we thought the only way to do it was to get a better understanding of our email marketing.
Over the next few weeks, we decided to answer the question….”How much are our email subscribers worth to us?” When we did, we had about 5,000 email subscribers. These subscribers had signed up to receive offers and we were adding several per day. These email subscribers were highly engaged.
High converting e-commerce marketing email examples
Our email open rate is above 35%. Our click-through rate is above 2.5% and our purchase rate is solid. We are still very small but we have a well-engaged group of email subscribers.
We have good customer engagement and email engagement. We algeria phone number list focus on personalized email campaigns based on what we know about our customers’ tastes. We send birthday emails because we have to celebrate birthdays when people order alcohol.
We believe that if we can figure out how much an email subscriber is worth to us, we will be able to acquire more email subscribers. If we can do that, our business will be predictable. And, the enemy of growth and success in a startup is uncertainty.
Over the next few weeks, we discovered that our average email subscriber was worth less than $2.00 in net revenue per month to us. Again, we were still SMALL, so we didn’t have a ton of revenue per month, but we now had the knowledge. And, we now had the potential to scale our business in a predictable way. And, we now knew that our best chance of scaling was to use ecommerce email marketing tricks and best practices for scaling.
Armed with the value of each subscriber to us, our efforts should now be focused on whether we can acquire subscribers at a cost lower than the value of that subscriber to us. So, at that point, all that remains to be done is to test different channels to acquire new subscribers for our emails.
Over the next few weeks, we decided to answer the question….”How much are our email subscribers worth to us?” When we did, we had about 5,000 email subscribers. These subscribers had signed up to receive offers and we were adding several per day. These email subscribers were highly engaged.
High converting e-commerce marketing email examples
Our email open rate is above 35%. Our click-through rate is above 2.5% and our purchase rate is solid. We are still very small but we have a well-engaged group of email subscribers.
We have good customer engagement and email engagement. We algeria phone number list focus on personalized email campaigns based on what we know about our customers’ tastes. We send birthday emails because we have to celebrate birthdays when people order alcohol.
We believe that if we can figure out how much an email subscriber is worth to us, we will be able to acquire more email subscribers. If we can do that, our business will be predictable. And, the enemy of growth and success in a startup is uncertainty.
Over the next few weeks, we discovered that our average email subscriber was worth less than $2.00 in net revenue per month to us. Again, we were still SMALL, so we didn’t have a ton of revenue per month, but we now had the knowledge. And, we now had the potential to scale our business in a predictable way. And, we now knew that our best chance of scaling was to use ecommerce email marketing tricks and best practices for scaling.
Armed with the value of each subscriber to us, our efforts should now be focused on whether we can acquire subscribers at a cost lower than the value of that subscriber to us. So, at that point, all that remains to be done is to test different channels to acquire new subscribers for our emails.