New Regulations for Phone Number Data Handling
Posted: Sat May 24, 2025 8:29 am
We tested affiliate channels. We partnered with wine and food blogs and exchanged referral emails. We tested coupons that our customers and website visitors could share with friends. And, we started investing small amounts of money in paid acquisition to drive customers, leads, and email advertising.
Most of these tests were unsuccessful. Some resulted in almost zero email subscribers. Some resulted in email subscribers but they resulted in such a high rate that we knew we couldn’t optimize that rate to a profitable level.
However, we remain hopeful and see some positive signs. Some channels are already close to our breakeven point, so we think we can optimize those efforts to help us become profitable -or- immediately profitable.
Not only did this give us a North Star metric for our algeria phone number list ecommerce email efforts, it also gave us a North Star metric for our business as a whole. We obsessed over this metric, found the channels that would work, and started growing our email list rapidly.
North Star metric definition by airfocus
Over time, the business began to grow and become profitable. Eventually, the business was acquired by a competitor due to consolidation and we worked on a number of other businesses. However, the lesson was learned.
Email marketing is critical to the success of an ecommerce business. Everyone knows that. However, knowing how much an email subscriber is worth is key to successful email marketing for ecommerce and hardly any ecommerce company knows how much an email subscriber is worth to them.
It’s been over a decade since we started CellarThief and we’ve all done very different things. However, now I help run Hello Bar. Hello Bar is a company that has also been around for over a decade. The platform is used by over 700,000 websites, but one of our most successful customers is an e-commerce company.
Most of these tests were unsuccessful. Some resulted in almost zero email subscribers. Some resulted in email subscribers but they resulted in such a high rate that we knew we couldn’t optimize that rate to a profitable level.
However, we remain hopeful and see some positive signs. Some channels are already close to our breakeven point, so we think we can optimize those efforts to help us become profitable -or- immediately profitable.
Not only did this give us a North Star metric for our algeria phone number list ecommerce email efforts, it also gave us a North Star metric for our business as a whole. We obsessed over this metric, found the channels that would work, and started growing our email list rapidly.
North Star metric definition by airfocus
Over time, the business began to grow and become profitable. Eventually, the business was acquired by a competitor due to consolidation and we worked on a number of other businesses. However, the lesson was learned.
Email marketing is critical to the success of an ecommerce business. Everyone knows that. However, knowing how much an email subscriber is worth is key to successful email marketing for ecommerce and hardly any ecommerce company knows how much an email subscriber is worth to them.
It’s been over a decade since we started CellarThief and we’ve all done very different things. However, now I help run Hello Bar. Hello Bar is a company that has also been around for over a decade. The platform is used by over 700,000 websites, but one of our most successful customers is an e-commerce company.