Coviewing metrics
Posted: Mon Dec 23, 2024 10:29 am
Co-viewing metrics help marketers understand the true impact of their CTV-targeted video ad campaigns, allowing you to better plan and optimize for full impact.
This product is for CTV only . In addition, it is validated by surveys and 3P panels.
Email notifications
Starting in Q1, you’ll receive emails when your surveys are successfully or unsuccessfully completed. This will allow you to optimize tactics, shift budgets, and re-measure. You’ll receive updates when a survey is completed (with or without results) and when a change is eligible.
Video Action planning & forecasting lista de emails in Reach Planner Google Ads
With Video Action planning & forecasting in Reach Planner, marketers can forecast conversions within the tool for the first time.
Product Description:
Precisely plan YouTube and Google Video Partner forecasts for conversions, views, reach and impressions based on metrics in 60+ markets globally, speaking the marketer's language of in-demo target, reach and frequency, with:
Unique reach in people (no cookies),
across devices (mobile + desktop + connected TV),
including co-viewed impressions,
TRP and CPP calculations,
for Google's brand formats, and
demographics or Google audience.
Centralized Inventory Management – Central Partner Workspace
Efficiently manage and track deal spend across DV 360 partners.
Programmatic teams : manage deals centrally.
Investment Leads : track publisher spending cross-partner.
This product is for CTV only . In addition, it is validated by surveys and 3P panels.
Email notifications
Starting in Q1, you’ll receive emails when your surveys are successfully or unsuccessfully completed. This will allow you to optimize tactics, shift budgets, and re-measure. You’ll receive updates when a survey is completed (with or without results) and when a change is eligible.
Video Action planning & forecasting lista de emails in Reach Planner Google Ads
With Video Action planning & forecasting in Reach Planner, marketers can forecast conversions within the tool for the first time.
Product Description:
Precisely plan YouTube and Google Video Partner forecasts for conversions, views, reach and impressions based on metrics in 60+ markets globally, speaking the marketer's language of in-demo target, reach and frequency, with:
Unique reach in people (no cookies),
across devices (mobile + desktop + connected TV),
including co-viewed impressions,
TRP and CPP calculations,
for Google's brand formats, and
demographics or Google audience.
Centralized Inventory Management – Central Partner Workspace
Efficiently manage and track deal spend across DV 360 partners.
Programmatic teams : manage deals centrally.
Investment Leads : track publisher spending cross-partner.