The sad reality is that most of the emails
Posted: Tue Dec 24, 2024 5:38 am
The sad reality is that most of the emails I get comes in the form of mass, un-targeted emails that are rife with bad spelling mistakes and show clear signs of a broken automation tool at work (like mentioning the wrong website, calling me by the wrong name, broken formatting and so on).
Even the (few) emails that appear to be crafted with care—usually consist of:
Low quality (not researched) guest blog post pitches rarely related to my blog niche
Link addition requests that fly in the face of SEO best practices
Requests for me to do free product reviews (like my Bluehost reviews compilation) or social media shoutouts
Most outreach sucks. But it doesn’t have to.
"In a world where most blogger outreach is terrible, it's not difficult to stand out from the crowd. Avoid these 3 problems."
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If you want your outreach to be effective in growing your blog, start here:
Problem #1: Focus on Quantity (Not Quality)
Blogger outreach isn’t a numbers game. When you’re generating new outbound leads for your partnership (or link building) efforts, it can be tempting to scale up immediately, but I can promise it’ll lead to dismal campaign results.
It’s much better to build one solid relationship with a well-respected, highly relevant website owner that can introduce you to others in their network.
"Real blogger outreach is about building mutually beneficial relationships on a foundation of value."
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If you were to instead send out hundreds of emails all at once using an outreach automation tool—with the goal of trying to start dozens of conversations or score a higher volume of links from small, spammy websites—you’re all albania phone number material wasting your time.
More on the nuances of link building (and why you shouldn’t do most “link building” in the first place) right here.
Problem #2: Not Personalizing Your Approach
As we’ll see in a moment when we touch on some real examples, many outreach emails aren’t personalized at all.
Even those that are personalized, they tend to only include the most basic of details—like the blogger’s name, website name or the mention of a particular article at best.
"If your blogger outreach emails read like a robotic script, don't expect the recipient to ever respond."
Click To Post on
You want to be much more personal and engaging than that with your outreach. Show you’re a real human by mentioning something you love about the blog the recipient’s work.
Problem #3: Not Offering Something Valuable First
If you’re contacting a blogger for the very first time, don’t immediately ask for a social share or guest posting opportunity.
Make sure you’re doing something useful (or at least offering them something useful) in your initial outreach email.
To figure out how you can be most useful to the blogger or publisher in question, think about what they want and need. Determine what’s feasible for you to accomplish for them by using your own skills, experience or relationships.
Even the (few) emails that appear to be crafted with care—usually consist of:
Low quality (not researched) guest blog post pitches rarely related to my blog niche
Link addition requests that fly in the face of SEO best practices
Requests for me to do free product reviews (like my Bluehost reviews compilation) or social media shoutouts
Most outreach sucks. But it doesn’t have to.
"In a world where most blogger outreach is terrible, it's not difficult to stand out from the crowd. Avoid these 3 problems."
Click To Post on
If you want your outreach to be effective in growing your blog, start here:
Problem #1: Focus on Quantity (Not Quality)
Blogger outreach isn’t a numbers game. When you’re generating new outbound leads for your partnership (or link building) efforts, it can be tempting to scale up immediately, but I can promise it’ll lead to dismal campaign results.
It’s much better to build one solid relationship with a well-respected, highly relevant website owner that can introduce you to others in their network.
"Real blogger outreach is about building mutually beneficial relationships on a foundation of value."
Click To Post on
If you were to instead send out hundreds of emails all at once using an outreach automation tool—with the goal of trying to start dozens of conversations or score a higher volume of links from small, spammy websites—you’re all albania phone number material wasting your time.
More on the nuances of link building (and why you shouldn’t do most “link building” in the first place) right here.
Problem #2: Not Personalizing Your Approach
As we’ll see in a moment when we touch on some real examples, many outreach emails aren’t personalized at all.
Even those that are personalized, they tend to only include the most basic of details—like the blogger’s name, website name or the mention of a particular article at best.
"If your blogger outreach emails read like a robotic script, don't expect the recipient to ever respond."
Click To Post on
You want to be much more personal and engaging than that with your outreach. Show you’re a real human by mentioning something you love about the blog the recipient’s work.
Problem #3: Not Offering Something Valuable First
If you’re contacting a blogger for the very first time, don’t immediately ask for a social share or guest posting opportunity.
Make sure you’re doing something useful (or at least offering them something useful) in your initial outreach email.
To figure out how you can be most useful to the blogger or publisher in question, think about what they want and need. Determine what’s feasible for you to accomplish for them by using your own skills, experience or relationships.