SMS, an essential lever for retail during the holiday season!
Posted: Tue Dec 24, 2024 6:20 am
After the Black Friday and Cyber Monday sales and the race for promotions at the end of November, the end-of-year holidays are fast approaching… And the French will start or finish their traditional Christmas shopping. Competition will be tough between stores and merchant sites, because the French are increasingly buying online for Christmas. Find out how to boost your sales by sending marketing SMS , whether in store or on your e-commerce site. Let's go!
Prepare and plan your Christmas campaigns
The end of the year is a crucial period for your company's business activity and the opportunity to make excellent sales! With Christmas, then New Year, which follows right after, it is essential to communicate to put all the chances on your side. Sending SMS marketing campaigns allows you to:
attract customers to the store;
boost traffic to your e-commerce site;
maximize your sales;
differentiate yourself from your competitors;
increase your turnover tenfold.
Sending marketing SMS is an unstoppable and profitable tool for any type of business, regardless of the sector. Especially during this end-of-year period, when the number of potential buyers explodes! SMS is one of the only marketing levers that works very well for direct last-minute communication : 96% of SMS are opened by their recipients.
Also read: Drive-to-store: how to set it up?
5 tips for your SMS campaigns during the holiday season
To be effective and make your Christmas sales a success, here is what armenia telemarketing data you can put in place.
1. Schedule your SMS marketing sends
During this busy and busy time of year, consider scheduling your SMS communications to ease your workload.
To automate your SMS campaign sending, we recommend using our sending platform to write your marketing messages in advance, then schedule them for the right day and time directly in our tool. Your SMS will then be sent automatically at the right time. Convenient! You can devote the time saved to other tasks, and thus gain in productivity.
2. Inform your customers of your store opening hours by SMS
During the holiday season, many stores change and adapt their opening hours to meet the needs of their customers and boost their sales. If your stores close later or if you have decided to open exceptionally on Sundays at Christmas, we advise you to inform your customers by sending an SMS indicating your opening hours and days .
This way, you anticipate calls and the many questions from your customers, which saves you time during this busy period and ensures a well-stocked store.
3. Send a promotional offer by SMS
To attract customers to the store or boost traffic on your website, set up a special promotion for the end-of-year holidays. It is also an opportunity to stand out from your competitors! So, to send a special offer to your entire customer and prospect database and capture their attention effectively, SMS marketing is your best ally. Don't wait any longer! Our sending platform allows you to send a mass SMS in just a few clicks.
4. Conduct a recall campaign
Don't hesitate to prepare a reminder campaign, the last days before Santa's visit for latecomers who may make their purchases in the last days before Christmas, or even on the evening of the 24th. A simple personalized SMS reminding you of your closing time as well as current promotions will certainly be appreciated by your customers, who are fans of last-minute purchases. The little extra: during this holiday season, don't hesitate to use humor to differentiate yourself !
5. Send your greetings to your loyal customers by SMS
After sending SMS campaigns to boost traffic in-store or on your e-commerce site for the end-of-year holidays, think about sending your best wishes! Indeed, you can boost the relationship with your customers by sending an SMS and all your wishes for the new year. A little attention that your customers will certainly appreciate and the opportunity for you to announce the private sales for the month of January!
SMSEnvoi wishes you good SMS campaigns for this end of year. Our team of experts remains at your disposal to assist you in setting up your SMS marketing campaigns. Do not hesitate to contact us at 04 13 65 11 61.
Prepare and plan your Christmas campaigns
The end of the year is a crucial period for your company's business activity and the opportunity to make excellent sales! With Christmas, then New Year, which follows right after, it is essential to communicate to put all the chances on your side. Sending SMS marketing campaigns allows you to:
attract customers to the store;
boost traffic to your e-commerce site;
maximize your sales;
differentiate yourself from your competitors;
increase your turnover tenfold.
Sending marketing SMS is an unstoppable and profitable tool for any type of business, regardless of the sector. Especially during this end-of-year period, when the number of potential buyers explodes! SMS is one of the only marketing levers that works very well for direct last-minute communication : 96% of SMS are opened by their recipients.
Also read: Drive-to-store: how to set it up?
5 tips for your SMS campaigns during the holiday season
To be effective and make your Christmas sales a success, here is what armenia telemarketing data you can put in place.
1. Schedule your SMS marketing sends
During this busy and busy time of year, consider scheduling your SMS communications to ease your workload.
To automate your SMS campaign sending, we recommend using our sending platform to write your marketing messages in advance, then schedule them for the right day and time directly in our tool. Your SMS will then be sent automatically at the right time. Convenient! You can devote the time saved to other tasks, and thus gain in productivity.
2. Inform your customers of your store opening hours by SMS
During the holiday season, many stores change and adapt their opening hours to meet the needs of their customers and boost their sales. If your stores close later or if you have decided to open exceptionally on Sundays at Christmas, we advise you to inform your customers by sending an SMS indicating your opening hours and days .
This way, you anticipate calls and the many questions from your customers, which saves you time during this busy period and ensures a well-stocked store.
3. Send a promotional offer by SMS
To attract customers to the store or boost traffic on your website, set up a special promotion for the end-of-year holidays. It is also an opportunity to stand out from your competitors! So, to send a special offer to your entire customer and prospect database and capture their attention effectively, SMS marketing is your best ally. Don't wait any longer! Our sending platform allows you to send a mass SMS in just a few clicks.
4. Conduct a recall campaign
Don't hesitate to prepare a reminder campaign, the last days before Santa's visit for latecomers who may make their purchases in the last days before Christmas, or even on the evening of the 24th. A simple personalized SMS reminding you of your closing time as well as current promotions will certainly be appreciated by your customers, who are fans of last-minute purchases. The little extra: during this holiday season, don't hesitate to use humor to differentiate yourself !
5. Send your greetings to your loyal customers by SMS
After sending SMS campaigns to boost traffic in-store or on your e-commerce site for the end-of-year holidays, think about sending your best wishes! Indeed, you can boost the relationship with your customers by sending an SMS and all your wishes for the new year. A little attention that your customers will certainly appreciate and the opportunity for you to announce the private sales for the month of January!
SMSEnvoi wishes you good SMS campaigns for this end of year. Our team of experts remains at your disposal to assist you in setting up your SMS marketing campaigns. Do not hesitate to contact us at 04 13 65 11 61.