Technique #3: Offer promotional offers to win new customers

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Many of your current prospects are likely raising a common sales objection: the price being too high for them. To win over new customers in this target group, there's nothing like offering them tempting promotions !

For example, you can offer a bundle of several of your products and services, or launch seasonal promotional campaigns that create urgency among your potential customers. However, be careful to always respect your margins: this doesn't mean jeopardizing your business development .

Technique #4: Expand your current distribution channels
Until now, the techniques highlighted recommend broadening your targets, expanding netherlands phone number data your range of products or services, or expanding the channels through which you seek out customers. What if you also expanded the channels through which you distribute your products?

For example, to win new customers, you can launch into…

Selling on social networks , also called social commerce, is very innovative
The creation of a pop-up store , ideal for testing the technique of selling in a physical store
The opening of a new point of sale in a location with high potential...
The more visible your business is across various channels, the more likely you are to convert potential customers.

Technique #5: Offer free trials of your products or services
Here's another effective way to overcome the sales objection related to price: the free trial, or product demonstration . Even the most reluctant targets will be delighted to get a glimpse of your solution before committing to a purchase.

Once your demo is complete, or the trial period has expired, your salespeople should follow up with prospects to ask about their experience. By listening to potential customers' feedback, they can then offer the paid version of your offering by personalizing their sales pitch.