The ultimate list of questions to ask your clients to define your marketing strategy
Posted: Tue Jul 01, 2025 5:48 am
Photo of the writer: Giulio Correa
Giulio Correa
March 17, 2023
3 min. reading
Updated: February 1, 2024
80% of good marketing is based on good listening.
Listen to where the market is in general: what conversations they are having internally regarding our product or service
Knowing how to understand and "read" what really motivates our customers to buy
Know how they perceive the value of what we offer
Know their level of maturity in relation slovenia phone number library to what we offer
All of this informs how we approach our messaging and content strategy.
Your best marketing insights will come from your customers, not your competitors.
Growing marketing teams have one thing in common: they know how to transform their customer data into actionable and relevant strategies.
Unfortunately, most companies don't spend enough time strategically listening to their customers.
And here's the key difference. To design relevant strategies that truly impact your results, you need more depth. More than just listening, you have to investigate.
And all of this starts with knowing what to ask.
The quality of the questions you ask determines the quality of the insights or data you obtain.
And that, ultimately, is what defines the quality of your strategy and your results.
That's why today I'm sharing this key list of 20 fundamental questions you should be constantly asking your clients.
1 - Why did you buy our product or solution?
Here we're looking to find out what "sealed the deal." What convinced you to buy the product?
2 - What problem were you hoping to solve?
The most important one. Just one.
3 - What were you afraid of before buying?
Here we seek to expand what we know about purchase restrictions.
4 - What doubts did you have about the product or service?
Giulio Correa
March 17, 2023
3 min. reading
Updated: February 1, 2024
80% of good marketing is based on good listening.
Listen to where the market is in general: what conversations they are having internally regarding our product or service Knowing how to understand and "read" what really motivates our customers to buy Know how they perceive the value of what we offer Know their level of maturity in relation slovenia phone number library to what we offerAll of this informs how we approach our messaging and content strategy.
Your best marketing insights will come from your customers, not your competitors.
Growing marketing teams have one thing in common: they know how to transform their customer data into actionable and relevant strategies.
Unfortunately, most companies don't spend enough time strategically listening to their customers.
And here's the key difference. To design relevant strategies that truly impact your results, you need more depth. More than just listening, you have to investigate.
And all of this starts with knowing what to ask.
The quality of the questions you ask determines the quality of the insights or data you obtain.
And that, ultimately, is what defines the quality of your strategy and your results.
That's why today I'm sharing this key list of 20 fundamental questions you should be constantly asking your clients.
1 - Why did you buy our product or solution?
Here we're looking to find out what "sealed the deal." What convinced you to buy the product?
2 - What problem were you hoping to solve?
The most important one. Just one.
3 - What were you afraid of before buying?
Here we seek to expand what we know about purchase restrictions.
4 - What doubts did you have about the product or service?