A new task has appeared: to attract
Posted: Wed Jul 09, 2025 8:59 am
Our client is the online store of elite cosmetics SpaDream. We have already increased their revenue from email by 260% and continue to maintain this pace. more subscribers. We decided to do this with the help of the LeadPlan service and good old pop-up testing.
This is the pop-up that appeared at the bottom of the screen. To whatsapp number list change the conditions for its appearance, you had to contact the website developer. And this window had plenty of other downsides: neither the color, nor the way it appeared, nor the call to action attracted the attention of users, although the motivation to subscribe was quite good.
Old forms and conversion.
The SpaDream website has several touchpoints where users leave their email address. At each touchpoint, when the email address is transferred, the user enters the mailing system. The overall conversion rate for the entire SpaDream website was about 2.1%. Considering that the site already had a pop-up window for subscribing, this is a fairly low result for collecting email addresses. But still, for most sites, this is a standard percentage, unless you try to improve conversion with tests and new mechanics.
This is the pop-up that appeared at the bottom of the screen. To whatsapp number list change the conditions for its appearance, you had to contact the website developer. And this window had plenty of other downsides: neither the color, nor the way it appeared, nor the call to action attracted the attention of users, although the motivation to subscribe was quite good.
Old forms and conversion.
The SpaDream website has several touchpoints where users leave their email address. At each touchpoint, when the email address is transferred, the user enters the mailing system. The overall conversion rate for the entire SpaDream website was about 2.1%. Considering that the site already had a pop-up window for subscribing, this is a fairly low result for collecting email addresses. But still, for most sites, this is a standard percentage, unless you try to improve conversion with tests and new mechanics.