Developmental Marketing: How a Dream Turns into a Product
Posted: Tue Dec 24, 2024 7:08 am
The buyer is not always satisfied with the products that are on the market. It could be better, he thinks (because there are always many unsatisfied hidden needs). And in this he is supported by developmental marketing, directing efforts to improve products and find new solutions. It is he who creates products that have not been on the market before.
By ordering development marketing services from Fractus, you can make your clients' dreams come true and become a leader in this niche.
Developmental Marketing: The Essence of the Processes
Residents of developed countries are quite well off. They have not only goods to satisfy basic needs, but also more. And the market is oversaturated with offers. However, this does not mean that all needs are satisfied - the consumer always wants more. In this case, they pay attention to hidden needs and produce products for them.
The state of demand has led to the emergence of anguilla email list 7582 contact leads different types of marketing aimed at satisfying it. And developmental marketing is a set of processes that are used with hidden or unmanifested demand, when there is a need, but there are no products to satisfy it yet. Potential demand is transformed into real demand. The goal of this type of marketing is to create a product to solve needs. It is closely connected with innovations.
Developmental Marketing: The Essence of the Processes
Tasks of developmental marketing
This type of marketing faces several challenges:
assessment of the scale of the market potential;
assessment of the amount of latent demand;
development of a relevant offer;
implementation of the development;
selection of optimal channels for promoting a product and informing consumers about it.
Latent Demand: Examples
Every person has hidden needs. And they are usually aimed at creating a more comfortable life, and it does not matter whether they are functional or emotional. A magic pill for aging and illness, the ability to cover significant distances in the blink of an eye, a universal home robot assistant... However, manufacturers only implement commercially profitable products.
For example, consumers wanted products with a richer taste – that’s how flavor enhancers appeared. The desire to communicate via video calls led to the emergence of Skype. And the need for a comfortable microclimate in the home prompted the production of air conditioners.
Development Marketing Toolkit
Marketers use the following approaches:
Analysis . Customer needs are identified, as well as the market's readiness to accept a new product, by analyzing the market, competitors, and target audience. Surveys help with this.
Developing a marketing strategy is a roadmap that shows how and with what resources to implement the plan.
Launch a pilot batch and test . To understand how good the innovation is, it is necessary to involve a focus group in testing the innovation. It may need to be improved.
Production of an innovative product . Mass production is carried out only after comprehensive approval and conviction that the product meets the needs.
Launching an advertising campaign . Selecting channels that will convey information about the new product to their target audience.
Development Marketing Toolkit
Developmental Marketing from Fractus
Do you have ideas on how to satisfy the hidden needs of your clients, but no specialists? Contact us!
We will create a concept that will help bring your planned innovation to life and occupy a new niche in the market. All you have to do is enjoy the results of our work. Let's change the world together!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your onli
By ordering development marketing services from Fractus, you can make your clients' dreams come true and become a leader in this niche.
Developmental Marketing: The Essence of the Processes
Residents of developed countries are quite well off. They have not only goods to satisfy basic needs, but also more. And the market is oversaturated with offers. However, this does not mean that all needs are satisfied - the consumer always wants more. In this case, they pay attention to hidden needs and produce products for them.
The state of demand has led to the emergence of anguilla email list 7582 contact leads different types of marketing aimed at satisfying it. And developmental marketing is a set of processes that are used with hidden or unmanifested demand, when there is a need, but there are no products to satisfy it yet. Potential demand is transformed into real demand. The goal of this type of marketing is to create a product to solve needs. It is closely connected with innovations.
Developmental Marketing: The Essence of the Processes
Tasks of developmental marketing
This type of marketing faces several challenges:
assessment of the scale of the market potential;
assessment of the amount of latent demand;
development of a relevant offer;
implementation of the development;
selection of optimal channels for promoting a product and informing consumers about it.
Latent Demand: Examples
Every person has hidden needs. And they are usually aimed at creating a more comfortable life, and it does not matter whether they are functional or emotional. A magic pill for aging and illness, the ability to cover significant distances in the blink of an eye, a universal home robot assistant... However, manufacturers only implement commercially profitable products.
For example, consumers wanted products with a richer taste – that’s how flavor enhancers appeared. The desire to communicate via video calls led to the emergence of Skype. And the need for a comfortable microclimate in the home prompted the production of air conditioners.
Development Marketing Toolkit
Marketers use the following approaches:
Analysis . Customer needs are identified, as well as the market's readiness to accept a new product, by analyzing the market, competitors, and target audience. Surveys help with this.
Developing a marketing strategy is a roadmap that shows how and with what resources to implement the plan.
Launch a pilot batch and test . To understand how good the innovation is, it is necessary to involve a focus group in testing the innovation. It may need to be improved.
Production of an innovative product . Mass production is carried out only after comprehensive approval and conviction that the product meets the needs.
Launching an advertising campaign . Selecting channels that will convey information about the new product to their target audience.
Development Marketing Toolkit
Developmental Marketing from Fractus
Do you have ideas on how to satisfy the hidden needs of your clients, but no specialists? Contact us!
We will create a concept that will help bring your planned innovation to life and occupy a new niche in the market. All you have to do is enjoy the results of our work. Let's change the world together!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your onli