Merchandising is a powerful tool for increasing sales
Posted: Tue Dec 24, 2024 8:10 am
Spontaneous purchases are a concept familiar to consumers firsthand. Strictly adhering to a shopping list is very rare. As studies show, more than 60% of purchases are unplanned: consumers make decisions in the store. And they choose the product that made a favorable impression. Other studies show that only in 20% of cases is the buyer's choice based on the properties of the product. And in 80% of cases, the influence is exerted by design, brand recognition, cost, service, even the atmosphere of the store. In short, what can be used to push for a purchase. Which is, in fact, what merchandising does. And it, as practice shows, is a very powerful tool.
Merchandising: what are the features?
Merchandising (or merchandising ) is a set of measures aimed at promoting a product or brand in order to increase sales . In addition to attractive product display and provision of information about it, it involves window dressing, as well as planning and zoning of the store. At the same time, the useful area of the store is used most rationally. Actually, these are the basics of merchandising.
Merchandising: what are the features?
Types of merchandising
There are three main types of merchandising:
Visual. First of all, this includes eye-catching display, clear armenia email lis arrangement of goods, order. And also creating an atmosphere with the help of music, lighting and smells. It is the product that is highlighted that has every chance of getting into the buyer's basket.
Cross-product. Products are grouped, the main ones are supplemented with related ones, thanks to which upselling is carried out. This is a hint to the buyer what exactly he needs in addition. After all, it is true: seasonings and sauce go well with meat, and conditioner goes well with shampoo.
Technical. Not only technical equipment is actively used, but also advertising elements.
Merchandising Rules
The list of rules that govern merchandising is quite extensive. These are:
Use of "golden shelves". Products that are in the greatest demand are placed at eye level.
Neat arrangement of products. Display is done face up, no dirty, wrinkled or damaged packaging.
Sorting by groups. The products in them must be compatible. The top shelves are always occupied by the smallest products, the bottom shelves are occupied by the largest ones. Also on the bottom shelves are products that are in demand by default.
Place products that require immediate sale closer to the buyer. For example, when the expiration date is approaching. Fresh products are at the back of the shelf.
Informative price tags. The price should be easy to read. Often, a non-round price is indicated: this gives the illusion of savings. The shape of the price tags themselves can be unusual.
Extended route. Products that occupy the first positions in the consumer basket are always at the end of the hall. After all, on the way to them, the buyer will like something.
Free access to shelves and displays. This should be taken into account at the stage of planning the store. And also during the delivery of goods: carts with just delivered products, blocking the shelves with goods, will definitely scare off the buyer.
Merchandising Rules
Objectives of merchandising
There are several goals of merchandising. But the main one is to increase sales by stimulating the buyer's desire to make a purchase. Brand promotion is also a goal, especially when a new trademark has entered the market. And the competent use of a set of measures allows the product to sell itself, without involving a sales consultant, and quite successfully.
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
Merchandising: what are the features?
Merchandising (or merchandising ) is a set of measures aimed at promoting a product or brand in order to increase sales . In addition to attractive product display and provision of information about it, it involves window dressing, as well as planning and zoning of the store. At the same time, the useful area of the store is used most rationally. Actually, these are the basics of merchandising.
Merchandising: what are the features?
Types of merchandising
There are three main types of merchandising:
Visual. First of all, this includes eye-catching display, clear armenia email lis arrangement of goods, order. And also creating an atmosphere with the help of music, lighting and smells. It is the product that is highlighted that has every chance of getting into the buyer's basket.
Cross-product. Products are grouped, the main ones are supplemented with related ones, thanks to which upselling is carried out. This is a hint to the buyer what exactly he needs in addition. After all, it is true: seasonings and sauce go well with meat, and conditioner goes well with shampoo.
Technical. Not only technical equipment is actively used, but also advertising elements.
Merchandising Rules
The list of rules that govern merchandising is quite extensive. These are:
Use of "golden shelves". Products that are in the greatest demand are placed at eye level.
Neat arrangement of products. Display is done face up, no dirty, wrinkled or damaged packaging.
Sorting by groups. The products in them must be compatible. The top shelves are always occupied by the smallest products, the bottom shelves are occupied by the largest ones. Also on the bottom shelves are products that are in demand by default.
Place products that require immediate sale closer to the buyer. For example, when the expiration date is approaching. Fresh products are at the back of the shelf.
Informative price tags. The price should be easy to read. Often, a non-round price is indicated: this gives the illusion of savings. The shape of the price tags themselves can be unusual.
Extended route. Products that occupy the first positions in the consumer basket are always at the end of the hall. After all, on the way to them, the buyer will like something.
Free access to shelves and displays. This should be taken into account at the stage of planning the store. And also during the delivery of goods: carts with just delivered products, blocking the shelves with goods, will definitely scare off the buyer.
Merchandising Rules
Objectives of merchandising
There are several goals of merchandising. But the main one is to increase sales by stimulating the buyer's desire to make a purchase. Brand promotion is also a goal, especially when a new trademark has entered the market. And the competent use of a set of measures allows the product to sell itself, without involving a sales consultant, and quite successfully.
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!