Local Text Marketing: The Key for Small Businesses
Posted: Sun Aug 17, 2025 9:33 am
In the local business world, competition is fierce. There are so many stores. And they all want to attract the same customers. How can you make your business stand out? How can you reach your customers directly? One of the best ways is text message marketing . It's a simple tool, but it's very powerful. Text messages are fast.They're personal. And people read them almost immediately. Therefore, text marketing is perfect for small businesses. In this article, we'll explain why. And we'll give you a step-by-step guide to get you started.
What is Text Message Marketing?
Text message marketing involves sending messages to your customers' phones. You use a special platform and send them promotions or information.People subscribe to your list. And they give you permission to send them messages. So you know they're interested in what you have to say.
Plus, texting is very direct.Phones are almost always with people. People don't ignore text messages. In fact, they open them very quickly. This is different from email. And different from online ads. So, your messages have a high probability of being seen.
On the other hand, text message marketing is simple.You don't need to be a tech expert. Just type a message. And send it. It's an easy way to communicate with your customers. And let them know what's happening in your business.
In short, text message marketing is a direct communication tool. It allows you to speak to your customers quickly and effectively.
Why local businesses love texting
Local businesses love texting for several reasons. First, it's very direct and fast . When you send a message, people read it almost immediately. If you have a last-minute offer, you can send it via text. And people will come to your store. This is perfect for restaurants or food stores.
Plus, it's very personal . People only give their phone number to businesses they trust. Therefore, texting is a personal channel.You can use their name in the message. This makes them feel valued and connected to your business.
On the other hand, it's affordable . Text marketing platforms are very inexpensive. It's a form of marketing that won't cost you much. And the results are very good. Therefore, it's a great investment for a small business.
In conclusion, local businesses love text messaging for its speed. For its personal touch. And for its low cost. It's a very efficient tool.
How to Get Started with Text Message Marketing
Getting started with text message marketing is simple. First, you need to choose a platform . There are many online platforms. You can look for one that's easy to use and affordable. The platform gives you a special egypt whatsapp lead phone number or keyword to get people to subscribe.
Also, you have to understand the rules. There are laws regarding text message marketing. The most important rule is to get permission . You can't send messages to anyone without their permission. It's very important that your customers tell you they want to receive messages.
On the other hand, you have to have a plan. What kind of messages are you going to send? How often? It's best not to send messages too often. People will get tired. And they'll unsubscribe from your list. Therefore, a good plan is key.
In short, start by choosing a platform. Understand the rules. And make a plan. With these steps, you'll be ready to get started.
The golden rule: Get permission
The golden rule of text message marketing is permission.You can't send messages to anyone who hasn't given you permission. If you do, people will get upset. And they might report you as spam. This is bad for your business. And it can get you into legal trouble.
So how do you get permission? There are several ways. One is with a form on your website.The form should clearly state that by filling it out, they are giving you permission to send them text messages. The form should be clear and honest.
Additionally, you can use a sign in your store. The sign could say, "Text [your keyword] to [your number] to receive exclusive offers."The people who do this are giving you permission. The keyword should be easy to remember.
In short, permission is the foundation of text message marketing. It's how you build a relationship of trust with your customers. And it's how you ensure your messages are welcomed.
Ways to get phone numbers
Getting phone numbers is the first goal. One way is with a subscription form on your website.The form may ask for your name and phone number. Make sure the form is visible and easy to fill out.
Plus, you can offer something in return. For example, a special discount . The sign in your store might say, "Text [Keyword] to [Number] and get 10% off your next purchase." People want the discount. And they'll give you their number in return.
Alternatively, you can use social media. You can create a post. The post could say: "Join our VIP club via text message. You'll receive secret offers. Text [Keyword] to [Number]." This helps you convert your followers into leads.
In short, the key is to give a good reason. People won't give you their number unless they receive something of value in return.
Creating Text Messages That Work
It must be clear. And it must have a call to action. A call to action is what you want the person to do.For example, "buy now" or "visit us today."
Don't just say "we're having a sale." Say "we're having 20% off all products." Be clear about the value. And be clear about the benefit to the customer. This motivates people to take action.
On the other hand, use simple language. And use emojis. Emojis make the message more friendly. And more personal. Consequently, your message will feel like it's coming from a person. Not a robot.
In short, text messages should be short, clear, and valuable.And they must tell the person what to do.
What is Text Message Marketing?
Text message marketing involves sending messages to your customers' phones. You use a special platform and send them promotions or information.People subscribe to your list. And they give you permission to send them messages. So you know they're interested in what you have to say.
Plus, texting is very direct.Phones are almost always with people. People don't ignore text messages. In fact, they open them very quickly. This is different from email. And different from online ads. So, your messages have a high probability of being seen.
On the other hand, text message marketing is simple.You don't need to be a tech expert. Just type a message. And send it. It's an easy way to communicate with your customers. And let them know what's happening in your business.
In short, text message marketing is a direct communication tool. It allows you to speak to your customers quickly and effectively.
Why local businesses love texting
Local businesses love texting for several reasons. First, it's very direct and fast . When you send a message, people read it almost immediately. If you have a last-minute offer, you can send it via text. And people will come to your store. This is perfect for restaurants or food stores.
Plus, it's very personal . People only give their phone number to businesses they trust. Therefore, texting is a personal channel.You can use their name in the message. This makes them feel valued and connected to your business.
On the other hand, it's affordable . Text marketing platforms are very inexpensive. It's a form of marketing that won't cost you much. And the results are very good. Therefore, it's a great investment for a small business.
In conclusion, local businesses love text messaging for its speed. For its personal touch. And for its low cost. It's a very efficient tool.
How to Get Started with Text Message Marketing
Getting started with text message marketing is simple. First, you need to choose a platform . There are many online platforms. You can look for one that's easy to use and affordable. The platform gives you a special egypt whatsapp lead phone number or keyword to get people to subscribe.
Also, you have to understand the rules. There are laws regarding text message marketing. The most important rule is to get permission . You can't send messages to anyone without their permission. It's very important that your customers tell you they want to receive messages.
On the other hand, you have to have a plan. What kind of messages are you going to send? How often? It's best not to send messages too often. People will get tired. And they'll unsubscribe from your list. Therefore, a good plan is key.
In short, start by choosing a platform. Understand the rules. And make a plan. With these steps, you'll be ready to get started.
The golden rule: Get permission
The golden rule of text message marketing is permission.You can't send messages to anyone who hasn't given you permission. If you do, people will get upset. And they might report you as spam. This is bad for your business. And it can get you into legal trouble.
So how do you get permission? There are several ways. One is with a form on your website.The form should clearly state that by filling it out, they are giving you permission to send them text messages. The form should be clear and honest.
Additionally, you can use a sign in your store. The sign could say, "Text [your keyword] to [your number] to receive exclusive offers."The people who do this are giving you permission. The keyword should be easy to remember.
In short, permission is the foundation of text message marketing. It's how you build a relationship of trust with your customers. And it's how you ensure your messages are welcomed.
Ways to get phone numbers
Getting phone numbers is the first goal. One way is with a subscription form on your website.The form may ask for your name and phone number. Make sure the form is visible and easy to fill out.
Plus, you can offer something in return. For example, a special discount . The sign in your store might say, "Text [Keyword] to [Number] and get 10% off your next purchase." People want the discount. And they'll give you their number in return.
Alternatively, you can use social media. You can create a post. The post could say: "Join our VIP club via text message. You'll receive secret offers. Text [Keyword] to [Number]." This helps you convert your followers into leads.
In short, the key is to give a good reason. People won't give you their number unless they receive something of value in return.
Creating Text Messages That Work
It must be clear. And it must have a call to action. A call to action is what you want the person to do.For example, "buy now" or "visit us today."
Don't just say "we're having a sale." Say "we're having 20% off all products." Be clear about the value. And be clear about the benefit to the customer. This motivates people to take action.
On the other hand, use simple language. And use emojis. Emojis make the message more friendly. And more personal. Consequently, your message will feel like it's coming from a person. Not a robot.
In short, text messages should be short, clear, and valuable.And they must tell the person what to do.