The Maximum Conversions bid strategy is designed to get as many conversions as possible while spending your daily budget. Max Conversions also gives you the option to add a target CPA to help guide its bidding.
Although this bid strategy is relatively straightforward
it warrants an abundance of caution. Here are some tips to accurate cleaned numbers list from frist database keep in mind and precautions to take.
Each campaign needs its own daily budget
It’s important that each campaign using Maximize Conversions has its own daily budget assigned, as opposed to being part of a shared budget, as this strategy will always try to spend the full daily allotted budget per campaign. If included in a shared budget, Maximize Conversions will spend the daily budget of the entire shared group, not just its own allotment.
You need conversion tracking in place
Do not run this strategy without having conversion tracking in place. Google’s goal is to maximize the number of conversions being tracked, so if no tracking is enabled, the algorithm is more likely to make bad decisions to find a person willing to convert.
Remember, Google’s algorithm is going to bid whatever it needs to bid to get you the most conversions possible. You may see your spend or average CPC creep up as Google is bidding more aggressively to meet your conversion goals.
However while Max Conversions has a history
Potentially spending more aggressively, the increased conversion rate balances you back out. Your spend or average CPC may be higher, but you’ll have more conversions coming in—resulting in an overall lower CPA and higher ROI. Plus, with the new option to add a target cost per action (CPA), these risks can be kept in control.