Try setting it at a percentage increase
Posted: Tue Sep 02, 2025 8:40 am
Always set a max CPC bid to ensure you don’t pay too much for any individual click. Although Google cautions against it, don’t worry about setting this bid too low to start. over your current bid of 20%-50%. If that works well, then leave that cap. If you’re not seeing the volume you’d like, increase the max CPC.
Have realistic expectations
Very few auctions will actually see 100% coverage anymore. So although mobile database you set a target to 100%, don’t be surprised or frustrated if you show up closer thievable number.
Always keep an eye on CPCs and performance
Qutcomes to ensure this bidding strategy is achieving your goals before continuing with this strategy.
Viewable CPMViewable CPM (vCPM) refers to cost per thousand viewable impressions. According to Google, an ad is counted as viewable when 50% of your ad shows on screen for one second or longer for Display ads, and two seconds or longer for video ads.
This is a Display-only bid strategy designed to let advertisers bid for impressions when your ad is shown in a viewable space.
google ads automated bidding strategies pros
vCPM bidding is great if you’re working on expanding your brand coverage and simply want to get your message in front of a large group of people.
There are a couple of things to watch
CPM bidding: frequency and placements.mindful of frequency
With this strategy, Google will look to maximize the number of viewable impressions your ad receives. When using this strategy with a finite audience, your chances of hitting a high frequency count for each user go up.
We’ve all had the ads that seem to stalk us as we peruse the internet, so be sure that although you’re trying to maximize ad views, you’re not doing it at the expense of a small audience who now feel overwhelmed by your brand.
Keep an eye on placements
Additionally, not all viewable impressions are created equal. Just like any other display campaign, it’s important to keep an eye on your placements report to ensure you’re not showing up on unwanted sites.
Have realistic expectations
Very few auctions will actually see 100% coverage anymore. So although mobile database you set a target to 100%, don’t be surprised or frustrated if you show up closer thievable number.
Always keep an eye on CPCs and performance
Qutcomes to ensure this bidding strategy is achieving your goals before continuing with this strategy.
Viewable CPMViewable CPM (vCPM) refers to cost per thousand viewable impressions. According to Google, an ad is counted as viewable when 50% of your ad shows on screen for one second or longer for Display ads, and two seconds or longer for video ads.
This is a Display-only bid strategy designed to let advertisers bid for impressions when your ad is shown in a viewable space.
google ads automated bidding strategies pros
vCPM bidding is great if you’re working on expanding your brand coverage and simply want to get your message in front of a large group of people.
There are a couple of things to watch
CPM bidding: frequency and placements.mindful of frequency
With this strategy, Google will look to maximize the number of viewable impressions your ad receives. When using this strategy with a finite audience, your chances of hitting a high frequency count for each user go up.
We’ve all had the ads that seem to stalk us as we peruse the internet, so be sure that although you’re trying to maximize ad views, you’re not doing it at the expense of a small audience who now feel overwhelmed by your brand.
Keep an eye on placements
Additionally, not all viewable impressions are created equal. Just like any other display campaign, it’s important to keep an eye on your placements report to ensure you’re not showing up on unwanted sites.