Continuous fine-tuning
Posted: Sat Dec 21, 2024 4:51 am
Lastly: Engagement
Engagement is a more difficult marketing metric because it is harder to measure in concrete results than web traffic or conversion rate. It is precisely about the continuous dialogue between the brand and the subscriber. To keep this dialogue going, the focus should be on the needs of the user, the right message and determining whether the customer wants to receive more information.
Required data
Unfortunately, this information is not readily available. For example, simply knowing whether a prospect has opened the email is no longer enough. What else has been clicked on in the email? Where did the prospect surf to next? Did they actually buy the ticket for the concert? All important data that helps to map engagement in the right way and thus refine the consumer profile.
Success with the subscription model depends italy telegram data on being able to recruit, retain and surprise subscribers. The CARE marketing methodology provides a framework for developing a marketing plan and, if all goes well, a growth strategy.
Of course, as with pricing models, the long-term success of a marketing strategy depends on continuous testing and fine-tuning. There is no such thing as “one size fits all” marketing, not even in the subscription economy. The most successful companies maintain their competitive edge by continually measuring what works and what doesn’t, and using this data to adapt to the rapidly changing digital world and subscriber needs.
“Hey Google, talk to Chef-kok BinnensteBuiten!” The majority of Dutch people can now really talk to the Google Assistant in their own language. How do you develop such an Action on Google? The Innovation department of KRO-NCRV created a cooking aid and talks about the process and the challenges.
Engagement is a more difficult marketing metric because it is harder to measure in concrete results than web traffic or conversion rate. It is precisely about the continuous dialogue between the brand and the subscriber. To keep this dialogue going, the focus should be on the needs of the user, the right message and determining whether the customer wants to receive more information.
Required data
Unfortunately, this information is not readily available. For example, simply knowing whether a prospect has opened the email is no longer enough. What else has been clicked on in the email? Where did the prospect surf to next? Did they actually buy the ticket for the concert? All important data that helps to map engagement in the right way and thus refine the consumer profile.
Success with the subscription model depends italy telegram data on being able to recruit, retain and surprise subscribers. The CARE marketing methodology provides a framework for developing a marketing plan and, if all goes well, a growth strategy.
Of course, as with pricing models, the long-term success of a marketing strategy depends on continuous testing and fine-tuning. There is no such thing as “one size fits all” marketing, not even in the subscription economy. The most successful companies maintain their competitive edge by continually measuring what works and what doesn’t, and using this data to adapt to the rapidly changing digital world and subscriber needs.
“Hey Google, talk to Chef-kok BinnensteBuiten!” The majority of Dutch people can now really talk to the Google Assistant in their own language. How do you develop such an Action on Google? The Innovation department of KRO-NCRV created a cooking aid and talks about the process and the challenges.