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TrueView ads have two subcategories: In-Feed and Discovery

Posted: Sat Dec 21, 2024 4:51 am
Some of its ads use a unique format called YouTube TrueView . These ads can appear on the Google Display Network in addition to YouTube. For standard TrueView Ads , advertisers are only charged if a user watches at least 30 seconds of the video ad and engages with the ad by clicking a link.


In-stream Ads
TrueView In-Stream Ads are ads that play austria phone number library before, during, or after a YouTube video plays. These are skippable ads after five seconds, and there is no charge for viewers who click “skip ad.”

In-stream video ads can include a call to action that you can personalize. Make sure to include your logo or business name in the first five seconds of the ad, so that even if a user skips your ad, you’ve at least done some branding.

Remember to put your logo, website, and call to action at the end of the video and let users linger for a few seconds to decide. This way, users will have a chance to decide whether or not they want to take further action during the video.

Most importantly: make sure the first five seconds of your ads are engaging.

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Discovery Ads
TrueView Discovery Ads appear in YouTube search results, alongside related YouTube videos, and on the YouTube homepage for mobile devices. Unlike in-stream ads, Discovery ads are charged for every click, regardless of how long the user watches the video .

Discovery advertising model is a perfect option for how-to or product promotion videos. It is an ad model suitable for campaigns created without specifying a goal.

If you’re worried about users skipping in-stream ads and not engaging with Discovery Ads , bumper ads and pre-rolls are the solution.

Pre-Roll Ads
These ads can play before, during, or in a video and can be as long as 20 seconds, but are usually around 15. A Pre-Roll Ad will only play in the middle of a YouTube video and if the video is longer than 10 minutes. Since 20 seconds can pass quickly, this time should be used with calls to action. It’s important to note that advertisers are charged per ad view, regardless of whether the viewer engages with it.