Phase I: Land Grab (2008 Phenomenon)
the lawyer has no idea how to seo
At the time of the land grab, only a few lawyers were active in the switzerland number for whatsapp internet marketing space. Most had never heard of SEO and thought blogging required four-wheelers and muddy puddles Because of the low competition and limited pool of technically advanced professionals in the legal industry, a few enterprising, creative, smart lawyers grew their businesses very quickly. Avvo, while not a law firm, is an example of what could be achieved in Phase I. It was a small, underfunded startup that outperformed both Findlaw and Lawyers.com with its strong, smart approach to internet marketing . During this phase, search engine algorithms were simplified and very slow to update.
Practices such as keyword stuffing and linking websites to exact-match domains reigned supreme.
Click To Tweet
Even bolding in texts had significance.
Also read: How to prepare for the Google Helpful Content update?
The general phrase rankings mattered.
Anyone who remembers the “Google Dance” had a successful company. You can still find relics of that era in those who didn’t adapt to the changes in search engines – they have multiple websites and bold keywords in over-optimized content that link to their other sites.