The 7 keys to better managing your sales teams
Posted: Sat Dec 21, 2024 4:57 am
There are several key points to successfully manage your sales teams: knowing the roles and responsibilities of a manager, being able to motivate your teams, encouraging them to train and acquire new sales skills or sales techniques , demonstrating leadership and mastering information flows and tools .
But don’t panic! We’ll tell you more here.
The qualities of a good manager
How would you define a good manager? For my part, the characteristics of a good manager are:
he/she is inspiring. The manager is america cell phone number list exemplary in every way, and makes you want to follow his/her example.
A good manager is transparent with his teams. Telling the truth, in all circumstances, even if it is not easy to say and hear, allows a feeling of mutual trust to reign.
be fair: even if a good manager must adapt to his/her teams, he/she must be fair, equitable.
A good manager knows how to listen, be kind and empathetic: this quality will allow him to better understand his teams, and help them get the best out of themselves.
he/she is able to establish mutual respect among all employees
he/she knows how to delegate properly (we will develop this later in this article)
The role of the modern manager
First of all, it is important to precisely define the role and missions of a good manager. Knowing the framework and scope of the different missions is one of the first keys. And even if you have a perfect knowledge of your prerogatives, a little reminder does not hurt:
2.1. Share the vision of the company's mission
When a leader creates a company, he/she has a vision. This vision must answer several questions: what is the company's mission? What is its goal? What need will it meet? What value does it create? How? With whom does it want to create this value? For whom?
The manager's role is to spread this vision to the team and make it a reality. His job is to communicate the why, the vocation of the company and its values . His mission is to ensure that employees share this vision , so that the team is driven by the same energy .
2.2. Organize your sales force
Then comes the organizational aspect . You have a sales force, one of your missions is to distribute this team as best as possible .
First, it is up to you to take stock and take into account different parameters such as:
the geographic sector
the skills of each member of your team
their experience
their affinities
their customer portfolio : major accounts or ABM for example, the typology of customers Vs the products sold
your goals
the context
Another of your missions is also to provide them with the tools necessary to carry out their tasks:
phone/smartphone
computer or tablet with electronic signature
vehicle
intranet
CRM , sales enablement & playbook
propale models
pipeline and sales process management
alignment process with marketing , dashboards and KPIs
But don’t panic! We’ll tell you more here.
The qualities of a good manager
How would you define a good manager? For my part, the characteristics of a good manager are:
he/she is inspiring. The manager is america cell phone number list exemplary in every way, and makes you want to follow his/her example.
A good manager is transparent with his teams. Telling the truth, in all circumstances, even if it is not easy to say and hear, allows a feeling of mutual trust to reign.
be fair: even if a good manager must adapt to his/her teams, he/she must be fair, equitable.
A good manager knows how to listen, be kind and empathetic: this quality will allow him to better understand his teams, and help them get the best out of themselves.
he/she is able to establish mutual respect among all employees
he/she knows how to delegate properly (we will develop this later in this article)
The role of the modern manager
First of all, it is important to precisely define the role and missions of a good manager. Knowing the framework and scope of the different missions is one of the first keys. And even if you have a perfect knowledge of your prerogatives, a little reminder does not hurt:
2.1. Share the vision of the company's mission
When a leader creates a company, he/she has a vision. This vision must answer several questions: what is the company's mission? What is its goal? What need will it meet? What value does it create? How? With whom does it want to create this value? For whom?
The manager's role is to spread this vision to the team and make it a reality. His job is to communicate the why, the vocation of the company and its values . His mission is to ensure that employees share this vision , so that the team is driven by the same energy .
2.2. Organize your sales force
Then comes the organizational aspect . You have a sales force, one of your missions is to distribute this team as best as possible .
First, it is up to you to take stock and take into account different parameters such as:
the geographic sector
the skills of each member of your team
their experience
their affinities
their customer portfolio : major accounts or ABM for example, the typology of customers Vs the products sold
your goals
the context
Another of your missions is also to provide them with the tools necessary to carry out their tasks:
phone/smartphone
computer or tablet with electronic signature
vehicle
intranet
CRM , sales enablement & playbook
propale models
pipeline and sales process management
alignment process with marketing , dashboards and KPIs