We explain how in this article!
Posted: Sat Dec 28, 2024 4:33 am
To improve your local SEO with Tiktok, it is necessary to combine the optimization of your profile, using the right keywords and the regular publication of content. All while promoting interactions with users!
Tiktok works in addition to other platforms and social networks such as Instagram, Facebook, Linkedin etc. because it allows you to reach a new, younger and more authentic target, which tends to move away from traditional media .
To benefit from our support, do not hesitate to contact our experts.
Consumer habits are changing: digital is being prioritized , sometimes belize phone number library leaving stores aside. The Internet is therefore becoming an essential element in your marketing and sales development strategy . But that doesn't mean it's the end of physical establishments, on the contrary!
Did you know that 91% of Internet users conduct a web search before making a purchase in store 1 ? This is a consumer behavior called web-to-store .
This hybrid method of consumption is called phygital (physical and digital) and allows you to attract your prospects from the internet to your stores.
It is important to take this behavior into account to meet the expectations of your potential customers and take advantage of the benefits of the web for your network of establishments.
1. What is web-to-store?
2. 3 reasons to go web-to-store
Conclusion
web to store
1. What is web-to-store?
Web -to-store or ROPO (Research Online, Purchase Offline) is, as mentioned in the introduction, consumer behavior aimed at finding out about a brand, a store or a product online before going to buy at a point of sale.
Web-to-store marketing actions therefore respond to this behavior by activating digital levers to promote in-store traffic .
Classic web-to-store actions include, for example, adding a store locator to your website or setting up a click & collect service . But that's not all! There are other actions, such as:
Tiktok works in addition to other platforms and social networks such as Instagram, Facebook, Linkedin etc. because it allows you to reach a new, younger and more authentic target, which tends to move away from traditional media .
To benefit from our support, do not hesitate to contact our experts.
Consumer habits are changing: digital is being prioritized , sometimes belize phone number library leaving stores aside. The Internet is therefore becoming an essential element in your marketing and sales development strategy . But that doesn't mean it's the end of physical establishments, on the contrary!
Did you know that 91% of Internet users conduct a web search before making a purchase in store 1 ? This is a consumer behavior called web-to-store .
This hybrid method of consumption is called phygital (physical and digital) and allows you to attract your prospects from the internet to your stores.
It is important to take this behavior into account to meet the expectations of your potential customers and take advantage of the benefits of the web for your network of establishments.
1. What is web-to-store?
2. 3 reasons to go web-to-store
Conclusion
web to store
1. What is web-to-store?
Web -to-store or ROPO (Research Online, Purchase Offline) is, as mentioned in the introduction, consumer behavior aimed at finding out about a brand, a store or a product online before going to buy at a point of sale.
Web-to-store marketing actions therefore respond to this behavior by activating digital levers to promote in-store traffic .
Classic web-to-store actions include, for example, adding a store locator to your website or setting up a click & collect service . But that's not all! There are other actions, such as: