Local directories: how to get listed?
Posted: Sat Dec 28, 2024 6:39 am
Listing your local establishments in local online directories allows you to improve your local SEO and therefore your local visibility .
72% of consumers who perform a local search visit a store within 8 km of their current location 1 . Being well referenced in local online directories therefore allows you to generate traffic to points of sale and consequently increase your turnover.
But then how do you get listed in local online directories and which ones should you choose?
1. Create Google business listings and local social media pages to get listed in local online directories
2. Open business listings on all other local online directories
3. Use a presence management platform to reference yourself in local online directories
Conclusion
Create Google business listings and loca spain mobile phone number list l social media pages to get listed in local online directories
1. Create Google business listings and local social media pages to get listed in local online directories
As you know, the basis of local SEO is to be present and visible locally.
The local directories that bring the most local visibility and allow the best local SEO are, unsurprisingly, the Google Business Profile and social networks . Indeed, the Google Local Pack occupies the first position of the SERP in
93% of cases 2 and 36% of local SEO depends on your Google My Business listings 3 . In addition, engagement on Facebook local pages is 2.5 times greater than on a Brand page 4 and this engagement directly influences your local SEO 5 .
To get listed on local online directories , start by creating Google business listings and local Facebook and Instagram pages for each of your points of sale. This will help you develop local proximity with your consumers and your online presence.
Google local local SEO pack
Example of the Google Local Pack and a
Google My Business listing for the search “optician Rennes”
To maximize your local SEO , discover our checklist to optimize your Google My Business listings and local pages on social networks:
Name of your establishment. Consider adding a location, such as “Optician Rennes Sud”
Categories . Choose your categories based on your local SEO keywords.
Location . It’s essential!
Phone number
Website
Schedules
Description . Take care of your description and use geolocated long tail keywords.
Photos . Highlight your products, your teams, your storefront, etc.
Services . Click and Collect, delivery, etc., detail your services.
News . Bring your profiles to life with Google posts, Facebook posts and Instagram posts.
Open business listings on all other local online directories
2. Open business listings on all other local online directories
In addition to Google My Business listings and local Facebook and Instagram pages, we recommend creating business listings on several other local online directories. This will maximize your local SEO and online visibility. Remember, you need to do this for each of your points of sale!
Below are the main local online directories to reference:
Shop opening hours allows you to search by location and opening hours of all local shops. Visually, the opening hours are strongly highlighted.
local online directory Business hours
Home page of the website Business hours
Les Horaires , within the Le Figaro website, groups together the opening hours and reviews of shops, boutiques and services. The site allows you to do a search "near you".
OpenStreetMap is a site offering a collaborative mapping system. Everything can be referenced there, such as your points of sale!
Justacoté is a site for sharing good local addresses for local businesses and services. Users can create establishment profiles and customers can leave reviews.
local online directory Justacôté
Home page of the Justacôté website
Foursquare is a former social network that allowed you to become Mayor of the places where Internet users had made the most points (based on geolocation). It is now a powerful database grouping together local establishments.
Hoodspot is a collaborative platform where Internet users pin their favorite places (spots). Thanks to geolocation, your local establishments are highlighted.
Hoodspot local online directory
Hoodspot website homepage
Here , Waze , Google Maps , Qwant Maps and Apple Plan are mapping and GPS applications. They offer routes and show Internet users the points of sale along their route.
All these local online directories work on geolocation and proximity to consumers, hence the importance of accurately completing your establishment files.
Rely on a presence management platform to reference yourself in local online directories
3. Use a presence management platform to reference yourself in local online directories
For a network of brands with dozens or even hundreds of points of sale, it is very time-consuming to be listed on all the local online directories . Indeed, you have to create, manage and update your establishment files on all the directories and for each point of sale. It quickly becomes a full-time job!
You may think that once your establishment files are created, they will not need to be updated. But think about the changes that happen every day in the life of a business, such as changes to hours, a special promotion or local news. You then have to update file by file and directory by directory.
Rest assured, there are solutions to help you with this task. Thanks to a presence management platform , you can instantly multi-broadcast your information across all of your listings in local online directories . Phew, what a time saver!
List of local directories managed by the Digitaleo presence management platform :
Google Business Profile (also linked to Google Maps)
Facebook
Shop opening hours
The Schedules
OpenStreetMap
Justacoté
Foursquare
Here
Waze
Qwant Maps
Hoodspot
Apple Plans
Thanks to the presence management platform, your data is updated in real time and meets consumer needs. And this in just a few clicks. Your local SEO is thus optimal!
The time saved by the presence management platform also allows you to focus on your marketing strategy and develop your sales. Rather than wasting time on a simple update task.
Conclusion
To list your points of sale on local online directories, you must create Google My Business listings and local Facebook and Instagram pages for each of your establishments. We also recommend that you create establishment listings on several other local online directories to maximize your visibility on search engines.
To save time and improve performance in referencing your points of sale on local online directories, you can rely on a presence management platform like Digitaleo.
72% of consumers who perform a local search visit a store within 8 km of their current location 1 . Being well referenced in local online directories therefore allows you to generate traffic to points of sale and consequently increase your turnover.
But then how do you get listed in local online directories and which ones should you choose?
1. Create Google business listings and local social media pages to get listed in local online directories
2. Open business listings on all other local online directories
3. Use a presence management platform to reference yourself in local online directories
Conclusion
Create Google business listings and loca spain mobile phone number list l social media pages to get listed in local online directories
1. Create Google business listings and local social media pages to get listed in local online directories
As you know, the basis of local SEO is to be present and visible locally.
The local directories that bring the most local visibility and allow the best local SEO are, unsurprisingly, the Google Business Profile and social networks . Indeed, the Google Local Pack occupies the first position of the SERP in
93% of cases 2 and 36% of local SEO depends on your Google My Business listings 3 . In addition, engagement on Facebook local pages is 2.5 times greater than on a Brand page 4 and this engagement directly influences your local SEO 5 .
To get listed on local online directories , start by creating Google business listings and local Facebook and Instagram pages for each of your points of sale. This will help you develop local proximity with your consumers and your online presence.
Google local local SEO pack
Example of the Google Local Pack and a
Google My Business listing for the search “optician Rennes”
To maximize your local SEO , discover our checklist to optimize your Google My Business listings and local pages on social networks:
Name of your establishment. Consider adding a location, such as “Optician Rennes Sud”
Categories . Choose your categories based on your local SEO keywords.
Location . It’s essential!
Phone number
Website
Schedules
Description . Take care of your description and use geolocated long tail keywords.
Photos . Highlight your products, your teams, your storefront, etc.
Services . Click and Collect, delivery, etc., detail your services.
News . Bring your profiles to life with Google posts, Facebook posts and Instagram posts.
Open business listings on all other local online directories
2. Open business listings on all other local online directories
In addition to Google My Business listings and local Facebook and Instagram pages, we recommend creating business listings on several other local online directories. This will maximize your local SEO and online visibility. Remember, you need to do this for each of your points of sale!
Below are the main local online directories to reference:
Shop opening hours allows you to search by location and opening hours of all local shops. Visually, the opening hours are strongly highlighted.
local online directory Business hours
Home page of the website Business hours
Les Horaires , within the Le Figaro website, groups together the opening hours and reviews of shops, boutiques and services. The site allows you to do a search "near you".
OpenStreetMap is a site offering a collaborative mapping system. Everything can be referenced there, such as your points of sale!
Justacoté is a site for sharing good local addresses for local businesses and services. Users can create establishment profiles and customers can leave reviews.
local online directory Justacôté
Home page of the Justacôté website
Foursquare is a former social network that allowed you to become Mayor of the places where Internet users had made the most points (based on geolocation). It is now a powerful database grouping together local establishments.
Hoodspot is a collaborative platform where Internet users pin their favorite places (spots). Thanks to geolocation, your local establishments are highlighted.
Hoodspot local online directory
Hoodspot website homepage
Here , Waze , Google Maps , Qwant Maps and Apple Plan are mapping and GPS applications. They offer routes and show Internet users the points of sale along their route.
All these local online directories work on geolocation and proximity to consumers, hence the importance of accurately completing your establishment files.
Rely on a presence management platform to reference yourself in local online directories
3. Use a presence management platform to reference yourself in local online directories
For a network of brands with dozens or even hundreds of points of sale, it is very time-consuming to be listed on all the local online directories . Indeed, you have to create, manage and update your establishment files on all the directories and for each point of sale. It quickly becomes a full-time job!
You may think that once your establishment files are created, they will not need to be updated. But think about the changes that happen every day in the life of a business, such as changes to hours, a special promotion or local news. You then have to update file by file and directory by directory.
Rest assured, there are solutions to help you with this task. Thanks to a presence management platform , you can instantly multi-broadcast your information across all of your listings in local online directories . Phew, what a time saver!
List of local directories managed by the Digitaleo presence management platform :
Google Business Profile (also linked to Google Maps)
Shop opening hours
The Schedules
OpenStreetMap
Justacoté
Foursquare
Here
Waze
Qwant Maps
Hoodspot
Apple Plans
Thanks to the presence management platform, your data is updated in real time and meets consumer needs. And this in just a few clicks. Your local SEO is thus optimal!
The time saved by the presence management platform also allows you to focus on your marketing strategy and develop your sales. Rather than wasting time on a simple update task.
Conclusion
To list your points of sale on local online directories, you must create Google My Business listings and local Facebook and Instagram pages for each of your establishments. We also recommend that you create establishment listings on several other local online directories to maximize your visibility on search engines.
To save time and improve performance in referencing your points of sale on local online directories, you can rely on a presence management platform like Digitaleo.