How to be well referenced on Google Maps?
Posted: Sat Dec 28, 2024 7:11 am
We all know Google with its 92% market share in France 1 . But do you know its little brother Google Maps as well ?
Google Maps is a mapping tool, closely linked to Google My Business listings , which is now essential for bringing customers to your catchment area ! In fact, 86% of people search for the location of a business on Google Maps before going to a physical store 2 .
So how do you get good Google Maps SEO ? Discover the best practices!
1. Why reference yourself on Google Maps?
2. Create Google My Business listings for each of your points of sale
3. Update your Google business listings regularly
Conclusion
get listed on google maps – google maps image
1. Why reference yourself on Google Maps?
It has been several years since the famous Tomtom buy ecuador cell phone number list GPS was replaced by our smartphone and integrated navigation tools like Google Maps or Waze.
Know that Google Maps has more than 1 billion active users per month worldwide 3 ! Let's add that 78% of mobile searches based on location result in an offline purchase 4 , and we understand the need for brands to be well referenced on Google Maps.
Google establishment sheets are directly indexed and available via the Google map. Your consumers can therefore directly find all the information on the points of sale near their location.
For example, a customer who lives in the South of Rennes and is looking for a real estate broker will be directed to service providers in their area as a priority. Google favors localized searches because they are relevant to the Internet user. And if the consumer searches directly on the Maps application, the local precision will be even greater!
example google maps search results - real estate broker
Search results for "real estate broker Rennes sud".
By clicking on each location point, the customer accesses the
corresponding Google establishment file.
Being well referenced on Google Maps therefore improves your local visibility in a specific geographic area, your e-reputation (thanks to the reviews present on Google files) and attracts customers to your catchment area .
Google my Business
2. Create Google My Business listings for each of your points of sale
To be well referenced on Google Maps and increase your web-to-store , you must therefore rigorously work on your Google business profile . And this for each of your points of sale.
Give all the information to the consumer
To start, you need to fill out your Google business profiles with as much information as possible.
Our checklist for a successful Google My Business profile:
Of course, provide your store's address precisely ! Phone number, opening hours, link to your website.
Choose activity categories based on your SEO keywords.
Write your description carefully and include your location. For example, “ Our artisanal leather goods store has been located in downtown Rennes since 1990. ”
A little tip: put the name of your business directly in the name of your establishment. For example, choose “ Optician Mr. Dupond ” rather than “ Mr. Dupond ”.
Add photos of your products
google my business establishment profile
Google My Business establishment profile
Work on your local SEO
To start, you need to fill out your Google business profiles with as much information as possible.
To be visible and well referenced on Google Maps , you must also work on the local SEO of your Google business profile .
72% of consumers who perform a local search visit a store within 5 miles of their current location 5 . It is therefore crucial that your Google business listing is optimized for local SEO .
To do this, you need to include geolocated long tail keywords . You can use the natural referencing keywords determined for your website or request a study from a specialized agency.
For example, you have determined as keywords " pharmacy place Bretagne Rennes ". You must put these keywords in different places on your Google my business file : title, activities, description, etc... without forgetting the precise address for geolocation!
Google business profile sheet optimized for local SEO
Example of a Google business profile sheet
optimized using local SEO
To learn more about optimizing your Google business listings, be sure to check out our checklist .
Highlight your customer reviews and your e-reputation
Your Google customer reviews are visible directly on your Google my business files and therefore in Google Maps .
Be aware that 88% of consumers trust online reviews as much as personal recommendations 6 . It is therefore these reviews that determine your e-reputation and that will encourage customers to come to points of sale .
We advise you to take the time to respond to all customer reviews, for each establishment. This will improve your SEO as well as respond (cordially and constructively) to any comments.
To optimize your time and respond to all of your customer reviews, you can rely on a local marketing platform . Two solutions are then available to you. Either the headquarters centralizes the management of all reviews on behalf of all its points of sale. Or the management is delegated to the network, thanks to ready-to-use response templates that can be customized at the local level.
We also recommend that you collect as many customer reviews as possible. Here again, you can rely on a local marketing platform that will provide ready-to-use SMS or email templates.
Discover our tips for improving the e-reputation of your points of sale thanks to Google customer reviews .
To have a good Google my business SEO and therefore Google Maps , you must have up-to-date establishment files, work on your local SEO and highlight your customer reviews.
maps-1
3. Update your Google business listings regularly
As you know, the Google robot, or Googlebot , likes fresh information. This also applies to your Google My Business files . To improve their ranking on Google Maps, you must therefore update them regularly.
To do this, you can put Google posts online. For example, we can see regular posts on their offers and news on the Google profile “ Atol Mon opticien à Rennes ”.
Google Maps is a mapping tool, closely linked to Google My Business listings , which is now essential for bringing customers to your catchment area ! In fact, 86% of people search for the location of a business on Google Maps before going to a physical store 2 .
So how do you get good Google Maps SEO ? Discover the best practices!
1. Why reference yourself on Google Maps?
2. Create Google My Business listings for each of your points of sale
3. Update your Google business listings regularly
Conclusion
get listed on google maps – google maps image
1. Why reference yourself on Google Maps?
It has been several years since the famous Tomtom buy ecuador cell phone number list GPS was replaced by our smartphone and integrated navigation tools like Google Maps or Waze.
Know that Google Maps has more than 1 billion active users per month worldwide 3 ! Let's add that 78% of mobile searches based on location result in an offline purchase 4 , and we understand the need for brands to be well referenced on Google Maps.
Google establishment sheets are directly indexed and available via the Google map. Your consumers can therefore directly find all the information on the points of sale near their location.
For example, a customer who lives in the South of Rennes and is looking for a real estate broker will be directed to service providers in their area as a priority. Google favors localized searches because they are relevant to the Internet user. And if the consumer searches directly on the Maps application, the local precision will be even greater!
example google maps search results - real estate broker
Search results for "real estate broker Rennes sud".
By clicking on each location point, the customer accesses the
corresponding Google establishment file.
Being well referenced on Google Maps therefore improves your local visibility in a specific geographic area, your e-reputation (thanks to the reviews present on Google files) and attracts customers to your catchment area .
Google my Business
2. Create Google My Business listings for each of your points of sale
To be well referenced on Google Maps and increase your web-to-store , you must therefore rigorously work on your Google business profile . And this for each of your points of sale.
Give all the information to the consumer
To start, you need to fill out your Google business profiles with as much information as possible.
Our checklist for a successful Google My Business profile:
Of course, provide your store's address precisely ! Phone number, opening hours, link to your website.
Choose activity categories based on your SEO keywords.
Write your description carefully and include your location. For example, “ Our artisanal leather goods store has been located in downtown Rennes since 1990. ”
A little tip: put the name of your business directly in the name of your establishment. For example, choose “ Optician Mr. Dupond ” rather than “ Mr. Dupond ”.
Add photos of your products
google my business establishment profile
Google My Business establishment profile
Work on your local SEO
To start, you need to fill out your Google business profiles with as much information as possible.
To be visible and well referenced on Google Maps , you must also work on the local SEO of your Google business profile .
72% of consumers who perform a local search visit a store within 5 miles of their current location 5 . It is therefore crucial that your Google business listing is optimized for local SEO .
To do this, you need to include geolocated long tail keywords . You can use the natural referencing keywords determined for your website or request a study from a specialized agency.
For example, you have determined as keywords " pharmacy place Bretagne Rennes ". You must put these keywords in different places on your Google my business file : title, activities, description, etc... without forgetting the precise address for geolocation!
Google business profile sheet optimized for local SEO
Example of a Google business profile sheet
optimized using local SEO
To learn more about optimizing your Google business listings, be sure to check out our checklist . Highlight your customer reviews and your e-reputation
Your Google customer reviews are visible directly on your Google my business files and therefore in Google Maps .
Be aware that 88% of consumers trust online reviews as much as personal recommendations 6 . It is therefore these reviews that determine your e-reputation and that will encourage customers to come to points of sale .
We advise you to take the time to respond to all customer reviews, for each establishment. This will improve your SEO as well as respond (cordially and constructively) to any comments.
To optimize your time and respond to all of your customer reviews, you can rely on a local marketing platform . Two solutions are then available to you. Either the headquarters centralizes the management of all reviews on behalf of all its points of sale. Or the management is delegated to the network, thanks to ready-to-use response templates that can be customized at the local level.
We also recommend that you collect as many customer reviews as possible. Here again, you can rely on a local marketing platform that will provide ready-to-use SMS or email templates.
Discover our tips for improving the e-reputation of your points of sale thanks to Google customer reviews . To have a good Google my business SEO and therefore Google Maps , you must have up-to-date establishment files, work on your local SEO and highlight your customer reviews.
maps-1
3. Update your Google business listings regularly
As you know, the Google robot, or Googlebot , likes fresh information. This also applies to your Google My Business files . To improve their ranking on Google Maps, you must therefore update them regularly.
To do this, you can put Google posts online. For example, we can see regular posts on their offers and news on the Google profile “ Atol Mon opticien à Rennes ”.